Rarely Seen In Yantai Children'S Clothing Brands

Recently, the reporter has visited many Shang Chao and children's clothing enterprises in Yantai City, and found many local children's clothing enterprises. But only a few children's clothing enterprises that are "big guns" can take the initiative in the national market.

In the South children's clothing market has been "mature", the children's clothing market in Yantai is still in the development stage.

In the next three to five years, the competition for children's clothing market in Yantai will continue to be white hot.

Yantai 70% children's wear is mostly imported goods.

Yesterday morning, Chen Ju came to buy clothes for children in a shopping mall in a large shopping mall in downtown Yantai. She found that the "origin" of these children's clothes was the same as their style, which was very different from Shanghai, Guangzhou and Hebei.

Almost all from the field, can not see the figure of the local children's clothing brand.

"The children's clothing in our shopping mall is from the field, basically there is no local children's clothing brand."

The children's clothing salesperson said he didn't even know that Yantai had a famous brand of children's clothing.

The reporter came to several important clothing sales locations in Yantai City, such as South Hong street and South Street, and found that the local brand children's clothing is indeed a handful.

Some foreign children's clothing brands are mostly concentrated in the super commercial counters, while most of the local children's clothing brands open shop by themselves, and adopt the warehouse sales mode.

"The warehouse type sales mode is more powerful than the counter fund, which is 20 times higher than that of the counter fund, but some local brands take this way."

South Hong street, a brand children's sales staff said.

According to the insiders, more than 70% of the children's wear brands come from other brands, besides the brand of "Yantai made", such as an Kami, a turtle brand, a love Lala and some other brands.

Among them, low price foreign trade single children's clothing in Yantai with "low price" advantage, has occupied the 30% market of foreign brands.

Slow development of local children's wear enterprises

Yantai children's wear market is developing late, which gives foreign brands an opportunity to take advantage of.

In the 90s of last century, when the children's clothing market in southern China had entered the development stage, the development of children's clothing enterprises in Yantai was in the bud stage.

In 1998, an Kami was born as the first brand of children's wear in our city, and then several children's clothing enterprises came out slowly.

These children's clothing enterprises have been keeping an eye on the national market, but are not affected by the atmosphere of clothing in Yantai. Few customers are willing to go far and place orders here, and it is always difficult to break through the "rules of the northern garment but the river".

"In 1998, we opened it once.

"Because of the small number of enterprises, it is very hard for us to recruit fashion designers."

Lin Chengquan, head of apparel group, said that the supply of clothing talents is low, the information is not developed, and the cost of logistics is high. The procurement of main and subsidiary materials is complex and the cost is high, resulting in an increase in the production cost of children's clothing enterprises.

"The same garment costs us 20% more production than the south."

In order to reduce production costs, many children's clothing enterprises in Yantai adopt the OEM way, that is, foundry production.

"We make use of the characteristics of good quality and large scale of Yantai foreign trade garment processing enterprises, and select high quality processing enterprises to produce garments for our foundry."

Yu Yongmei said, "this not only reduces the cost of clothing production, but also helps quality management.

At present, we have a number of exclusive stores, and often sell at low prices to attract the public, and shorten the gap with the South children's clothing brand.

Yantai garment enterprises are facing fierce competition.

To solve the problem of production cost, brand quality has become the trump card to enter the market.

"Although Yantai's geographical position is not dominant, the quality of children's clothing is the main reason for my choice."

Chen Keliang, a clothing sales company in Shenzhen, said.

He said that the famous brand of children's clothing in Yantai can achieve "0 formaldehyde", which is the most concerned issue for parents of children. The style of clothes is always ingenious. "I have worked with the clothing companies in Yantai for ten years, and I have gained popularity in the whole country, such as Ann Cami."

Chen Keliang said.

Local children's clothing enterprises have gained a firm foothold in the National Children's wear market through "borrowing strength and strength".

"We need to design more than 3000 children's clothing designs every year, and our franchised store has tens of thousands of members in Yantai."

Yu Yongmei said, nowadays, many children's clothing styles are often "copied".

Although Yantai children's clothing has rushed into the whole country, its own development still has "short legs".

Liu Guangyan, a professor at the school of economics, Shandong Institute of Business and Technology, said that at present, there are more than ten enterprises in Yantai's children's wear enterprises, and their development is uneven.

"There are few brands that can be ranked in the country, most of them are still small in scale and weak in comprehensive strength."

Liu Guangyan said, "in the next three to five years, the competition of children's clothing enterprises in Yantai tends to be white hot."