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Spring Shoes Sell Cotton Shoes Price &Nbsp; &Nbsp; "Old Shoes Pformation" Into A Pet.

2012/2/24 11:04:00 26

At present, it is the season of buying and selling spring shoes, and all major shopping malls are also promoting sales campaigns.

But the citizens found that the discount shoes were also increased by 100 to 200 yuan over the same period last year. Some of the single shoe prices even broke through 1000 yuan, and the price of the brand winter boots was almost the same.

Why does the price of spring shoes rise? Apart from raw materials, labor costs and other costs are indeed rising, to a considerable extent, brand counters are playing "first price, then discount" trick.

Many brand businesses hit the "50 percent off" on the market.

On the morning of February 22nd, reporters visited our major shopping malls and realized that it was the first peak of sales promotion after the launch of the Spring Festival shopping mall, and the discount of spring shoes dropped to around 50 percent off.

Spring shoe prices skyrocketed

"The audience is as low as 50 percent off" and "full 200 minus 60..."

The stores are full of people.

Promotion

Sweep the goods in the mall.

Almost all the counters were crowded with customers, and the women's shoes area was crowded and almost without feet.

"It's too crowded! It's almost the same as the new year."

A customer sighed.

In many brand shoe stores, the brand spring shoes with a price of 600-800 yuan in the past year have generally risen by 100-200 yuan this year.

In Belle, Staccato and other brand counters, the price of spring shoes style is all in "898" and "998", and some single shoes are priced at more than 1200 yuan.

Compared with the winter boots that are being discounted in various counters, some of the new single shoe prices almost catch up with boots.

Take the popular fashion boots for the past two years as an example, at present, the price of the short boots in the counter is mostly 1200-1600 yuan, while the discount for the seasonal goods is about 50 percent off, and the down price is five hundred or six hundred yuan, which is much cheaper than the price of the single shoe.

Merchants "first increase prices and then discount".

Why do spring shoes rise in price?

Raw material

Labor costs and other costs are indeed rising, but to a considerable extent, brand counters are playing tricks of "first price increase and discount".

The idea of "no discount, no buy" is becoming more and more popular among customers, and it must be sold at a big discount. Many smart white-collar workers will get all the shoes of the season during the discount period, so the new products will be discounted just now.

In addition, in order to stimulate consumption, shopping malls continue to pressure manufacturers to increase sales promotion efforts.

In order to cope with a series of discount activities, the counter will "add water" to the price to ensure profits.

A brand woman shoe dealer told reporters.

The dealer said this year's new model

Spring shoes

Just listed, businesses will inform the counter to promote sales, not just spring shoes just face, hit 50 percent off.

However, because of the high price tag, consumers still do not buy some brands' 50 percent off 'strength.

White-collar workers favor "old shoes pformation".

Face

Spring shoes

Prices are skyrocketing. Some white-collar white-collar workers have come up with a clever way to save money. Instead, they turn their attention to the shoe cabinet at home and rebuild some old shoes at the bottom of the box.

On Taobao's website, some of the shops that used to "pform old shoes" were flourishing. One of the shops made a waking advertisement to "turn the top of the shoe into a round head", which was welcomed by many buyers.

Most of the quotations for "old shoe renovation" are at 30-50 yuan and a pair. "This way is not only very innovative, but also has low cost, which is a good money saving trick."

A white collar said.

Some shops pform old shoes for customers through innovative ways such as hand painting, graffiti and coloring.