Former Lining Female High Level Talks On Development Of Chinese Shoe Enterprises
March 8th, recently, University of Hong Kong Institute of SPACE Institute training seminar invited PONY
market
Vice president of marketing
Lining
Ms. He Dongjian, the strategic director of women and fitness category, is facing the theme of "facing the international predators:
brand
Where does China road go? "In Beijing, we share with you all the problems she has encountered in brand building over the years, as well as the case of successfully resolving problems.
In this seminar, Ms ho discussed how Chinese brands should build their own image and business through sharing different cases. What are they doing right now and what needs to be rethought?
The case focused on her own experience, such as how to use brand development to change the brand, which also adds a brand building process full of suspense.
In the lecture, he summed up the problems faced by the construction of Chinese brands and put forward the challenges and preparations that they will face whether they are running locally or on the world stage.
At the same time, she drew on some foreign brands to explain the successful experience of brand building in the past 10 years, and further compared the differences between Chinese and foreign brand roads.
The seminar was attended by about 100 elite brands from all over the country, including the trainees of University of Hong Kong's integrated marketing communication postgraduate course.
At the scene, Ms. He Dongjian conducted a heated discussion on the development of Chinese brands. The participants also exchanged experiences, and the response was very good.
Mrs. ho Dong Jian (Ms.LukaHe) is vice president of marketing for PONY (China); former Lining's strategic director of women and fitness.
Ms. ho has more than 15 years of experience in marketing management.
As a strategic director of Lining's women's and fitness category, she promoted the development of Lining's fitness product business and recorded more than 30% of the company's target in 8 consecutive quarters.
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