How Do Marketers Summarize Their Work?

In the forefront of the market, often encountered excellent branch managers and business executives lamented: easy to do the market, write summary difficult! When the market is like a command of a thousand soldiers, energetic, and wipe out Fang Qiu! Encountered write summary, then frown, "who knows the hero of the world Han, three points seven points of sorrow," and be afraid of it, can not express their views freely, "teapot cooked dumplings", belly goods but "not" out!

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First, the importance of conclusion.

1, for ourselves,

2, writing summary and doing business is an interactive process.

From the first day of doing business, if you pay attention to summing up, pay attention to accumulation, commonly used summary of experience to guide their work, so that they constantly surpass themselves, so that their continuous improvement; and the higher the level of business, the more able to write a good summary.

3, summary is an important means of upward communication. How to make the superiors understand and affirm themselves through words is of great significance to their career design.

In other words, how to communicate well in words is an essential quality for a good marketer.

Of course, a good summary is also an effective way to achieve the goal of upgrading.

4, summing up is also a manifestation of the overall quality of a business person.

Two, how to write a good summary

1, do a good job of summarizing and positioning.

It is best not to go beyond your own scope according to your department, the position you are engaged in, and the business you are engaged in.

If you write the summary as a content written by the CEO, if you write the summary as a subordinate's content, these are inappropriate positioning.

Especially in the summary of the meeting, we should pay more attention to this point.

2, we need to figure out who the main audience is like, who the secondary audience is like, and what is the purpose of this summary or the meeting.

If the annual year-end summary is taken, the national sales elite will be gathered together to receive the grand inspection of the whole group company.

Here, the main audience is the corporate manager and marketing director, and the secondary audience is a large number of marketing personnel and other departments.

The purpose of the conference is to boost morale and keep people in mind.

Therefore, the main contents of this summary should be to sum up experience and sum up achievements, and use inspiring, militant statements and emotional statements (such as "peel off the meat without falling behind, bleeding and sweating without tears"), so as to boost morale and let everyone see the hope of the enterprise and see the future of the enterprise. This is the most important thing.

Conversely, if you say everything, such as what serious problems exist in the company, how worrying, and even the whole article has no encouraging words, although your question is very real, but your summary runs counter to the purpose of this conference, then you fail this time.

We must bear in mind that we must not violate the purpose of the conference.

3, strive to achieve data and graphics, so as to achieve a professional standard.

If you want to make your summary more professional, you may find this difficult.

In fact, if you master some of the techniques, it is very simple.

Some people seem to be very professional, but actually they can produce several slides, and that's all.

If you want to set up your own professional image,

First of all, do a good job of summarizing the data, because the boss is generally concerned about the big picture, because time is limited, so there is not much attention to the micro field and the detailed attention.

Therefore, he desperately wants to know some details in order to balance his psychological needs.

It is one of the ways to summarize professionalism to use summaries of data or quantified texts to make arguments.

Secondly, use graphic tools more. If you can skillfully use word's optional graphics, it will be enough. There are many good tool drawings, and can produce various flow charts, channel control charts, price control charts, organization charts, etc.

In addition, if you have mastered the above, you can learn two-dimensional array analysis, SWOT analysis, dendrogram analysis, fishbone diagram analysis, excel charts (such as histogram, trend chart, graph, pie chart, etc.) the use of analysis method, will certainly make your summing up.

4. Refining the headline.

The title is "eye", how to let everyone see the bright eyes, feel very innovative, and then read it with interest or listen to it is another way to write this summary.

Method:

A, multi-purpose short sentences.

Such as "breathe together, share destiny, plan survival, seek development".

B, multi-purpose verse.

For example, "dare to teach the sun and the moon to change the new sky -- remember * * * * * *".

C, couplets or colloquial expressions.

5, the contents of the summary

A lot of business people often say, I also want to write a summary, but there is too little material and information, and how to collect more information? Actually, this is very easy. Here are some ways for you.

As long as you master it, everything is in control.

A, usually pay attention to collect some writing knowledge and business knowledge, and classify the data.

B, develop the habit of reading and reading catalogues.

If you look at a book, first look at the catalog, then how do you want to write the contents of the catalogue yourself, what aspects should you write? Then compare it with the analysis method of the book, find out your shortcomings, and then improve your writing analysis method.

C, pay attention to the classification of problems.

Divide a problem into several aspects, and then divide one aspect into several categories.

It not only makes the summary rational, but also enriches the content of the summary.

6, the use of rhetorical devices.

If you want to make the summary magnificent, use multipurpose parallelism; if you want to make the summary easier and easier to understand, you will use metaphor more often; if you want to strengthen the summary mood and attract attention and inspire thinking, you should use rhetorical questions and ask questions.

7, write a good beginning and end.

A good beginning is half done, and so is writing summary.

Here are a few summary of common beginning and ending methods.

A, beginning method.

The method of suspense begins to catch people's hearts and thrill each other, attracting people's attention one step at a time. "The beginning of time" is like "time flies like an arrow, time flies," and "golden autumn October fragrance".

B, ending method.

"An ending method", such as "in short...

"In a word," and so on; "self pformation of poetry ending method", such as "today is the small lotus reveals the sharp corner, tomorrow is the lotus fragrance flying full pond".

8, in addition, if it is a summary of the meeting, it is also necessary for the speaker to have good acting skills. This is not the main content of this article.

Also, how to make policies to headquarters leaders in the summing up, which has been specifically discussed, is no longer described here.

In short, when it comes to doing better than doing, it is best to do it.

As long as you think hard and use your brain frequently, a good summary will come out. If you can persist in doing these things well, you will never worry about it again.

I believe that good summary + excellent business skills = successful dream stage!