Mo Dai Qing: Clothing Has Natural Advantages In Developing E-Commerce.

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It is reported that this salon invited the Chinese e-commerce research center, Ms. Mo Dai Qing, to bring you the experience of clothing business.

Mo Daiqing pointed out that in 2011, China

In view of the single amount of e-commerce financing, Mo said that most of the investment was concentrated at 1-5 billion yuan, accounting for 39% of the total investment.

And more than 100 million yuan of investment also accounted for 49%, a significant increase compared with previous years.

In the field of e-commerce, such as B2C, B2B, group buying and so on, the B2C field is favored by the capital. 79 investment and financing events, a total investment of 15 billion 400 million yuan, accounts for more than 75% of the total financing of China's e-commerce industry.

Among them, Jingdong mall acquired Tiger Fund 1 billion 500 million US dollars, which is the largest single financing in China's Internet market so far.

In the field of B2C, the financing amount of the three subdivision industries of comprehensive category, luxury category and clothing ranks one to three.

Clothing has become the largest product category in the online shopping market.

Mo Dai Qing made a simple analysis of the clothing e-commerce in 2011.

She said that our country has favorable conditions for the development of clothing e-commerce. They are: 1. The number of Internet users and the number of online shopping have increased rapidly. By the end of last year, the number of Chinese netizens reached 513 million, while the number of online shopping users reached 203 million, an increase of 33.1% compared with the same period last year. 2, the scale of online retail enterprises has been expanding continuously. As of December 2011, the number of domestic B2C, C2C and other business models has reached 20500.

There is a natural advantage in the development of e-commerce for clothing. Mo Daiqing said that the change of fashion requires clothing companies to track the market in real time, anticipate the change of customer needs, and react quickly to customer requirements. E-commerce, through the survey of user interest and the collection of customer feedback information, provides a low-cost technical means for enterprises to achieve this goal.

At the same time, e-commerce can also shorten the gap with the international community in obtaining information.

However, Mo Dai Qing also pointed out the problems of "B2C" in developing clothing e-commerce. For example, in the field of integrated B2C retail, the main problem is that the cost of developing channels between enterprises and brand suppliers is large.

For online brand retailers, the main problems lie in the single commodity line and the huge cost of promotion. For the traditional brand online retailers, the problems are single brand, channel construction and operation cost. For vertical B2C retailers, the main problem is that the promotion cost is huge and the gross profit is very low.

Mo Dai Qing summed up the financing of clothing e-commerce enterprises in 2011, mainly including Masa Marceau, Justyle, Costa, elegance 100, cotton and real estate products.

Among them, van customer's representative financing amounted to US $230 million.

This enables people to see the development potential of clothing e-commerce.

At present, the well-known clothing B2C websites include fans, fashion revolts, dream bazaar, Euro leno, Masa Marceau, wheat net, Monroe fashion, excellent sweater net, UNIQLO and so on.

In the future, more enterprises will join the ranks of clothing e-commerce.

Finally, Mo Dai Qing said that the development of clothing e-commerce is the trend of the times, and the future of clothing e-commerce is forecasted. There are mainly these trends: the clothing B2C market will continue to grow significantly; some enterprises will use the C2C mode to trade gradually to the B2C mode pformation; the high technology will further combine with the clothing B2C; the service will be more diversified, and the customized service will be strengthened.

On this EC salon, the China Electronic Commerce Research Center (100ec.cn) also released the "2011 China e-commerce market investment and Financing Research Report" (the full text of the report is downloaded: www.100ec.cn/zt/2010bgdz/).

The scene responded very well.

The report details the financing situation of the domestic e-commerce website in 2011. The report covers the well-known domestic e-commerce websites, such as leoyue net, Massa Marceau, Jiapin international, No. 1 store, Mei Xin Ge, Da Long network, elegant 100, good Le buy, diamond bird, walking net, Jingdong mall, wine Fairy network, poly net, Milan net, Bi AI diamond, daily network, cool respect network, only product network, diamond blue, Shanghai Steel Union, American group network, mother net, millet, rebate network, Shangpin net, etc.