Luxury Prada Enters China'S Market

Global

Carlo Mazzi, the vice president of Prada, said after the shareholders' annual meeting that despite the slight slowdown in China's economic growth, Prada still has considerable potential for development in China.

The group plans to open 80 new branches in the world this year, with 12 to 15 outlets in China.

Carlo Mazzi said Prada hopes that the price of Chinese products can be reduced to the same level as the European price level, but because of the fact that

Products are pported by air, so pportation costs are difficult to reduce.

Besides, Prada will not raise the price of European market.

It is understood that Prada opened 8 stores in China last year, and now there are 25 outlets in 13 cities.

Of these, 19 were Prada and 6 were Miumiu.

If we plan to open 12 to 15 stores in the mainland in the next two years, the mainland stores will double to more than 50 in two years.

According to a survey, in the latest global luxury list, Prada has a brand value of about 5 billion 788 million dollars, ranking sixth in the world.