Strategic Cooperation Between Gamers And Clothing Brands -- Building World Of Warcraft Series Clothing
In May 28th, Blizzard Announced the cooperation with domestic apparel manufacturers Metersbonwe, the first World of Warcraft World of Warcraft MTEE series will start in June 2nd. Officials say the two sides' cooperation includes product licensing, joint promotion and game implants. MTEE products include TEE shirts, denim, accessories, etc., which will be sold in national stores and BNN in June 2nd.
At present, Metersbonwe's official shopping mall has already hung out. World of Warcraft MTEE series home page, the World of Warcraft MTEE contains 3 series of classic logo, race chart and classic celebrities, priced between 79 yuan and 159 yuan.
This is the first brand strategic cooperation of blizzard in China, and PaulSams, chief operating officer of Blizzard Entertainment, said: "we are delighted to cooperate with leaders of leisure fashion industry like Meters/bonwe to bring World of Warcraft MTEE to the majority of Chinese players. Many of our players have been looking forward to buying the official licensed World of Warcraft products. We believe that players will love World of Warcraft MTEE.
Analysis of the industry, Metersbonwe The target consumers are mostly young people. Blizzard and Metersbonwe jointly promote the cooperation, which will help attract these young users into World of Warcraft.
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