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Jingdong Mall Platform And Clothing Brand Combine To Form A Win-Win Situation.

2012/7/6 1:15:00 25

Jingdong MallSales PromotionClothing Category

Now that the heat is coming, many people feel miserable. Why do people go shopping too crowded and too hot? Why don't you enjoy the fun of shopping online? Jingdong mall expands all kinds of products.

clothing

Category sales show more in sales promotion, sales growth is swift and violent.


Jingdong mall hit and run, launched in June 29th to July 15th, "cool summer to force new clothes" activities, again in July to make substantial profits, for consumers in the heat of the hard to take the cool, SHOW out of life attitude, showing fashion demeanor.


The men's clothing brands such as Jia Shang pin, GOLDPOOL, Lang Yue, Dier March and so on are promoting sales, providing business men's wear, leisure holidays, cold pants, and fashion accessories with the four plates, creating fashionable, dynamic and dynamic summer experience for men.


The original price 299 yuan Deal Madge fashion splice short sleeved shirt DMY92 on Jingdong mall clothing department store platform only needs 64 yuan; Langyue men's clothing 2012 new summer wear men's British style small square collar pure color secret door short sleeve shirt half off promotion, the original price 208 yuan, now only needs 108 yuan......


At the same time, men can also enjoy designer T-shirts, shorts and vests on the mall of Jingdong, making this summer's dynamic and styled "multi faceted" style of work, life and entertainment.

The low price of Jingdong mall can make more consumers enjoy the low quality and one-stop shopping.


The data show that

buy

In June, the volume of orders for clothing items in sales increased by double the same period last year. This is not only related to the promotion strategy of Jingdong mall, but also to the continuous marketing strategy, which is closely related to the perfect logistics service system of Jingdong mall.


The sales performance of Jingdong mall clothing department platform reflects the successful pformation of Jingdong from the 3C product to the whole category platform. At the same time, the low price and high quality goods service of Jingdong mall has become an important route for the development of the Department Store platform.

And this shows that Jingdong mall platform strategy has been well versed in consumer demand, become a lot.

Consumer

Shopping is the best choice.


Jingdong mall, with its huge user base and perfect after-sale system, has provided a broader development space for all garment brands. At the same time, each brand has developed its own skills on the big Jingdong platform, giving full play to its own advantages and enriching the commodity category of Jingdong mall.

Platform and brand combine to form a win-win situation for Jingdong, clothing brand and consumer three.

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