Houjie Shoe Enterprises Win The Magic Weapon, Industrial Pformation And Upgrading Successfully Broke Through

Dongguan Houjie town economy has been mainly extroverted and labor-intensive industries.

Under the impact of the financial crisis in 2008, faced with many factors such as resources, environment, labor and other factors, some small and medium-sized enterprises have been trapped in the predicament of life and death.

In the first half of 2012, Houjie completed 12 billion 780 million yuan in gross domestic product, an increase of 13.2% over the same period last year. In addition, 11 economic indicators increased by over 50%, of which, the total import and export volume grew by 67.1%. The export of high-tech enterprises was 2 billion 771 million US dollars, an increase of 252.5% over that of 2008. The output value of three new industries such as gold jewelry, automobile parts and high-end equipment increased by 197.1% over the same period last year.

The main economic indicators of the town achieved two digit growth, and most indexes reached a new high in the past five years.

In just four years, how did Houjie withstand the pain of financial crisis test and pformation and upgrading, break through many difficulties and break through, and realize the pformation of industry from low end to high end, from manufacturing to creation, and realize the new birth of Phoenix.

Through investigation, I found it.

The magic weapon that is shining vitality and vitality is industrial pformation and upgrading.

In early 2008, Wang Yang, a member of the Political Bureau of the CPC Central Committee and Secretary of the Guangdong provincial Party committee, put forward the directive requirement that "we should not adjust the industrial structure today, and tomorrow will be adjusted by the industrial structure", which has further strengthened confidence in the pformation and upgrading of Houjie town.

The town "insists that the Castle Peak is not relaxed" and touches "stone" out of the road of pformation and upgrading of Houjie with "dialectical thinking".

In this regard, Li Huiqin, Secretary of Houjie Town Party committee, said: "after years of unremitting pformation and upgrading, the growth of Enterprises above Designated Size in Houjie Town has come to an inflection point, which is due to the fission power generated by enterprises incubating enterprises and expanding by enterprises after the successful pformation of large-scale enterprises."

The "give up" of Dialectics

Shed: abandoning immediate interests and traditional ways of development

We have achieved double replacement of products and technology equipment.

Dongguan Samsung vision limited, located in Houjie Town, was a processing trade factory for producing electronic guns and batteries.

Today, its plant "body" is also the same as before, but the internal "equipment" and other "heart" components have been all updated, the old machine almost disappeared, replaced by a new automatic production line, thus achieving the product and technology and equipment double replacement.

After the financial crisis, by introducing advanced technology, increasing R & D investment and adjusting product structure, Samsung turned to high-end AMOLED display production, and built seven automatic high speed production lines at one fell swoop, which achieved rapid growth in capacity and export, and increased production capacity, equivalent to 10 Samsung vision companies before three years ago.

In the first three months of May, Samsung's eyeshot pushed the city's exports by 4.5 percentage points, and its export growth reached an astonishing 341%.

Now, Samsung's vision is the "moon project" target that Houjie has been trying to cultivate.

At the same time, Houjie will foster super enterprise carriers such as Samsung's view, and promote the development of the industrial chain to the medium and high end. Take the Samsung business incubator as an example, Li Huiqin pointed out that "the moon can hatch more stars".

Samsung's vision has won new life in pformation and upgrading.

In fact, in the practice of pformation and upgrading of Houjie, there are numerous examples.

Samsung's successful pformation is dazzling, but the labor pains of pformation and upgrading are unforgettable.

In 2009, in the hardest days of Houjie's economy, more than 1 million square meters of factory buildings in the town were vacant.

However, Houjie did not stop pformation because of difficulties.

Through the invisible hand of the market and the momentum of the government, Houjie is willing to abandon some low grade, high pollution, small scale, high energy consumption, low efficiency and high labor intensive enterprises.

Over the past four years, the town has shut down 145 extensive foreign enterprises, with an average investment of about $1 million per household, and has closed down 1465 small businesses and small workshops.

After the crisis, in order to prevent the traditional development model from "rising", the town also introduced relevant measures in time, set up "six customs" to strictly guard against the return of the traditional mode, and nearly 200 enterprises were refused by the street because they could not pass the "pass".

Li Huiqin, Secretary of Houjie Town Committee, said: "the financial crisis is not only a challenge, but also a rare opportunity to promote industrial restructuring and pformation and upgrading."

This understanding enabled Houjie to promote the pformation and upgrading of enterprises through the financial crisis and economic downturn, and is more calm and firm in the process of pformation.

Houjie's efforts were not in vain.

In the first half of this year, the total industrial output value of the town was 33 billion 851 million yuan, an increase of 50.2%.

Industrial output value above 32 billion 558 million yuan, an increase of 52.8%, ranked first in the city.

Since 2008, the whole town has achieved 143 enterprises in the field of production and processing enterprises, and 23 newly added R & D institutions.

Even more gratifying is that

Industry, furniture and other traditional industries have also regained new opportunities.

Take the shoemaking industry as an example.

From more than 600 in 2007 to more than 400 in 2011, the number of employees dropped from 150 thousand to 100 thousand, but the annual sales value increased from 15 billion yuan to 38 billion yuan, an increase of 2.5 times.

The "big and small" of Dialectics

Big: Transformation of Enterprises above Designated Size plays a stimulating role

Small: through efforts to support SMEs stable base consolidation

This year, the import and export trade of Houjie Town has increased rapidly, mainly due to the pulling effect of a number of world-class leading enterprises.

For example, Samsung's total exports reached US $2 billion 199 million in the first half of this year, an increase of 305.60% over the same period last year.

In the process of promoting pformation and upgrading in Houjie Town, it has always been a key task to support big enterprises to become bigger and stronger.

The town aims to cultivate three economic "Moon" enterprises, such as Samsung vision, mechanical and electrical industry and gold leaf jewelry, and create tens of billions of enterprises.

Finally, Samsung's vision has become one of the only two billion companies in the city.

The effect is more than that.

From 1 to June this year, there were 212 Enterprises above Designated Size in Houjie Town, with an industrial output value of 32 billion 558 million yuan, an increase of 52.8% over the same period last year, accounting for 91.74% of the total industrial output value of the whole town, and the leading role of leading enterprises was very obvious.

Along with the success of the strategy, Houjie also noted that some of the small and medium-sized enterprises in the town were slow in pformation and upgrading, and even the loss of SMEs in the town increased.

These small and medium-sized enterprises account for the vast majority of the total number of enterprises in the town. Small and medium-sized enterprises play an important role in promoting employment, increasing taxes and maintaining stability. If they can not reverse the unfavorable situation of SMEs' continuous losses, they will undoubtedly have a huge impact on the pformation and upgrading of Houjie.

To this end, Houjie did not forget to "help the small and nurture small", launched the "double hundred" project, focusing on cultivating 100 small and medium-sized foreign-funded enterprises and 100 small and medium-sized private enterprises.

The town has set up a billion yuan industrial pformation and upgrading fund.

And in the 4 year, arrange 40 million yuan special funds to help enterprises create famous brand names.

For small and medium-sized enterprises, the public service platform such as technology platform can reduce costs for enterprises and provide support for pformation and upgrading.

To this end, the next step will be to increase support for public service platforms.

Among them, including the famous furniture R & D Institute, the Dongguan international footwear research institute and the footwear industry science and technology innovation platform, the mechanical and electrical industry science and technology innovation platform and so on, so as to enhance the enterprise's overall ability of independent innovation.

Houjie Town is also ready to support small and medium enterprises to "shock" and to expand and develop e-commerce platform.

At present, we are planning to set up a public e-commerce platform in the furniture industry, in accordance with the mode of government funding, industry operation and enterprise participation.

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The quality and quantity of Dialectics

Quality: integration of internal resources and promotion of new industries

Quantity: strengthening investment and attracting new Phoenix

From a small factory of more than 100 people to a famous household enterprise with 11 brands, nearly 1000 stores, and an annual output value of 2 billion yuan, the successful experience of the rapid development of the company has been mentioned. Li Zhen, managing director of Houjie model household goods manufacturing Co., Ltd. believes that there are two main points: R & D and sales services.

This is exactly the two sides of "smile curve", and its common point is brand building.

Every year, 10% of the profits are invested in R & D, and now there are 35 new utility models, 1000 patents, and many advanced production lines from Germany and Italy.

The furniture factory that has been struggling for a long time has now become the leader of the intelligent home market.

In recent years, orders for model household have always maintained a growth rate of over 20%.

The change of model home is only a typical example of Houjie Town's emphasis on pformation and upgrading.

In the past 3 years, the town has invested 136 million yuan in supporting the development of science and technology, cultivating enterprise's innovative ability and developing new industries.

In the first half of this year, the output value of the three emerging industries increased by 197.1% over the same period last year, of which gold and jewellery manufacturing increased by 136.5% compared with the same period last year; the auto parts manufacturing industry increased by 32.4% compared to the same period last year; the high-end equipment manufacturing industry grew by 9.5% over the same period last year.

Under the dual encouragement of policy and market, the foreign companies have 172 brands, 4 times more than in 2008; 183 of foreign enterprises with R & D link, 63 more than in 2008, accounting for 1/3 of the total foreign enterprises.

350 foreign companies have changed from OEM enterprises to ODM enterprises, 137 more than in 2008.

The town has acquired 43 famous brand names and 7150 patents, and the number of patents and new brand names has ranked first in the city for three years.

While upgrading the quality change, Houjie is also showing great momentum in the volume of fusion.

The town has implemented the project of increasing capital and increasing production of 100 key quality enterprises, and actively promoted a large number of quality enterprises to increase capital and expand production, introduce advanced equipment and set up R & D institutions.

According to statistics, since 2009, the cumulative technical pformation of Houjie invested 11 billion 950 million yuan, an average annual increase of 35%; more than 160 enterprises have updated production equipment, 216 foreign-funded enterprises have increased capital production, and the total increase has reached 350 million US dollars.

At present, Houjie has set up a liaison office for investment in Shenzhen, and has intensified investment in projects. With the help of Houjie science and Technology Industrial Park, it has focused on following up the investment progress of major projects, and assisting enterprises in establishing headquarters base and increasing capital listing. It has deliberately cultivated 2 Enterprises, 3 billion yuan enterprises and 1 billion yuan enterprises with an annual output value of 10 billion yuan, and strives to add 3 new enterprises in three years.

Dialectics

"Vertical and horizontal"

Vertical: deepening and optimizing the original industrial clusters

Horizontal: integration of seven "industrial cluster communities"

In 2009, in the Houjie science and Technology Industrial Park, a large enterprise headquarters, covering 270 thousand square meters, was set up. The innovation Asia Pacific Industrial Park was formed by the integration of 4 scattered processing enterprises and 3 wholly owned enterprises.

After the integration, Chuang Ke industry integrates R & D, production and sales. Among them, 80% R & D centers originally located in Europe and the United States have all moved to them, and now have more than 10 independent brands. The market share of products is second in the world.

Chuang Ke industry has successfully pformed from production enterprises to headquarters enterprises, and has also jumped to the leading role in Dongguan's Electromechanical industry.

Promoting the integration of resources, developing headquarters economy and promoting the development of industrial clusters are another major starting point for Houjie to promote industrial pformation and upgrading.

Following the law of "production" and "enterprise", the four major industrial clusters that are being concentrated on the thick Street are showing great vitality on the road of pformation and upgrading.

The furniture and footwear industry has been successfully promoted to become the first batch of key industrial clusters in Dongguan. The footwear industry has become the fourth batch of upgrading demonstration zones for industrial clusters in the province, and the furniture creative industry has become one of the ten major industrial clusters in Dongguan.

At present, the town is also taking the opportunity of the provincial government to award the "Guangdong international furniture procurement center". It has made great efforts to build the three major project platforms of the famous household Expo Park, Xingyi furniture capital and shoe industry headquarters base with a construction area of 700 thousand square meters, and strive to improve the two major industrial clusters of furniture and shoes.

Among them, the famous furniture design and Research Institute has become a provincial demonstration platform.

In addition, the world shoe base project under construction is already working with Tsinghua University and France CTC shoe leather technology center. After completion, it will become the largest shoe research and development base in Southern China.

In addition to vertical industry chain derivation, Houjie also attaches importance to horizontal resource integration and optimization.

Houjie realized that at present, more than 90% of the enterprises in the town are in the community, and the structural adjustment of the community enterprises is the key to the pformation and upgrading of Houjie town.

Therefore, the town decided to extend the focus of industrial restructuring from the town to the community, and further integrate the community resources.

According to statistics, over the past few years, the whole town of Houjie, including the "three old" pformation plots, including 83 communities, has an area of 8529.5 mu.

Houjie will pform most of the "three old" land into industrial development, and solve the urgent needs for many enterprises that are interested in increasing capital and expanding production.

Li Huiqin disclosed that, next, Houjie will include 86 acres of more than 8000 acres of land into the "three old" pformation, of which 60% will be used for the reengineering of the manufacturing industry, and then the industrial reconstruction can be achieved through the reconstruction of the plant.

"Good.

It should not be wasted on waistcoat, but applied for "suit".

According to Li Huiqin's image, Houjie will plan and integrate the industrial resources of different communities in the area, and establish the "industrial cluster community circle". This year will be the starting year for the pformation and upgrading of the community enterprises, and the community business structure adjustment plan should be worked out to extend the structural adjustment level from the town to the community and from the key enterprises in the city to the small and medium-sized enterprises in the community.

It has promulgated the "Houjie community enterprise pformation and upgrading work plan", formulated the "ten major policies" of the pformation and upgrading of community enterprises, and promoted the pformation mode of community enterprises from one district to one district to one district and one industry in line with the way of "unification, guidance, relocation and pformation". At present, 5 communities and 30 enterprises have been selected as a pilot project, and plans to complete the pformation and upgrading of more than 50% enterprises in the community in five years, so that the structure of the community enterprises can be adjusted and optimized.

In the future, Houjie will be a regional exhibition, furniture, logistics.

The seven industrial clusters of wire and cable, electromechanical and auto parts neighbouring and dislocation development have formed a multi zone and one characteristic industry cluster.