Consumption Habits Are Very Different, Men And Women Wear Industry Sales Need To Be Subdivided.

Women pay more attention to fashion Fashion and personality. Google keyword statistics show that the number of women's clothing with "fashion, personality, fashion" and other keywords is 4.6 times that of men's clothing. reflect Women's wear The consumer's pursuit of fashion, personality and trend is far higher than Men's wear Consumer.

The same conclusion can be seen from the user attention statistics of Taobao index. Online shopping data show that up to 82.68% of women are more interested in styles than men, with a ratio of 72.04%, reflecting that women are less loyal than men in the same market. In addition, 68% of the search terms were related to styles, new products, and only 8% of search terms related to brands.

The driving factors of the bright future of the brand women's clothing market are the improvement of women's social status and the increase of their discourse power in family consumption expenditure. Chinese professional women account for the highest proportion in the world, and nearly 70% of women in China are employed. The increase in the proportion of female employment means that women have their own income sources, which means that they have more potential expenditure on clothing. Research data show that clothing has become the second largest category of expenditure for Chinese women.

In addition, in recent years, women's voice in consumer spending has increased. The survey showed that almost half of the women deposited their salaries in personal accounts, and only 2% of women gave up their control of their wages.

Women's market is attracting more and more attention from brands. In the survey of brand managers, the proportion of young women as the top three of future market focus reached 37%, only 49% of young men.

The proportion of young women as the primary choice in the future market is 12%, the largest among all categories.

The way of scale - high-end women's clothing: from niche to global, from customization to ready-made garments from niche to global, from customization to ready-made garments. The international high-end women's clothing brand requires very high quality and tailoring technology, and the proportion of location consumers is small. Today, we can see that the global line dress brand is no longer royal or aristocratic brand.

In the process of developing high-end women's clothing from niche groups to the whole world, the ready-to-wear, the introduction of modern business philosophy, the scale and profitability have been emphasized, and the high-end women's wear brands have begun to scale.

In the face of the opportunities of the rising of the new class, high-end women's clothing brands often scale up by introducing various derivative cards and extending product lines. On the one hand, derivative sub cards and extended product lines retain their unique design and brand value, while at the same time, they cater for a wider range of consumer groups at a relatively low price to gain more profits, but over scale will damage the reputation of high-end brands.

The road of scale - fast fashion: Fashion democratization of speed, product lines and fast fashion brands. Fast fashion brands are characterized by a small amount of money, quick response, close trend and high cost performance.

Its positioning is in line with the demands of modern men and women in their tastes, pursuits and lifestyles. The purpose is to provide fashion that the masses of consumers can afford. Fast fashion brands such as ZARA, GAP, UNIQLO and so on, all took the grass-roots civilian route at the beginning of their creation, expanding the scale through small profits and quick turnover, and constantly mergers and acquisitions of other brands in the process of development.