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Season Defects, Foreign Trade Shoes And Clothing And High-End Goods Are False.

2012/9/25 12:59:00 14

Footwear IndustryForeign Trade FinalPromotion

 


Since the 80s of last century, with the further deepening of reform and opening up, Chinese enterprises have begun to move towards the world.

The most intuitive form is the large number of foreign orders, which are low value-added.

Footwear industry

It is also derived from a special vocabulary - export to domestic sales, which is what we are familiar with today.


At the end of last century, many domestic "

Foreign trade final

"Online shop", its business scope mainly covers foreign trade clothing, punch shoes, foreign trade shoes and so on.

But in recent years, with the continuous improvement of residents' consumption ability and the continuous improvement of factory production level, the oversupply of foreign trade commodities has turned into a supply shortage.

Therefore, there are bad businessmen playing a crooked idea -- fake and shoddy.

Recently, the reporter heard a lot of public reflection, buy more and more fake foreign trade goods, quality from the original "excellent" to "do" and then become "very poor", and even a number of "Shanzhai" fake phenomenon.


Season promotions are mostly inferior goods.


As the seasons change, online businesses are starting to increase.

Promotion

The slogans such as "foreign trade orders", "orders remaining goods, discount sales" have caught the eye of many consumers.

In the "end of the list of foreign trade" on the Internet, many of them claim to be "original factory with the same money", so that girls who love fashion are scramble for it, but many of them have quality defects.


Xiaoxiao, a provincial university student, has scamper a windbreaker for a fashionable consumer brand in a foreign shop. The picture of the product is exactly the same as that of the genuine clothing, but lacks the trademark and the tag.

In this regard, the shop owner explained that in order to prevent disputes in trademark use, the relevant logo was cut off by itself, "ensuring the same style as the regular listing."

When waiting for the windbreaker, Xiaoxiao found that although there was no problem in the material and style of clothing, Xiaoxiao had obvious defects in lining size and stitch line.

In the face of the return request, the shop owner apologies that the original purchase only guarantees "the same style" and is not responsible for the details.

Considering that little spending is needed, Xiaoxiao does not want to spend more time with the store.


Because consumers are often not familiar with all kinds of foreign brands, there are illegal businesses disguised as "foreign trade products" through the way of fabricate foreign brands.

Mr. Liu, who loves outdoor sports, sees a outdoor trousers that is labeled as a foreign unknown brand in a "foreign outdoor brand monopoly" shop. The style is the same as that of the big brand goods sold in the online store, but the price is 60% cheaper.

After listening to the publicity of the "small brand foreign trade list of foreign small traders", Mr. Liu immediately ordered the order, but his trousers were badly damaged after his first outdoor outing.

In the face of Mr. Liu's question, the store owner said that as a small factory product abroad, the quality of pants itself should be the same. He also blamed Mr. Liu for not doing his homework properly.


High end goods are fake


In the online stores, LV leather goods and watches are tens of thousands of yuan or even more than 100 thousand yuan, but under some large websites, they can sell at low prices ranging from hundreds to thousands of dollars.

The reporter interviewed Ms. Li who engaged in online shoe and clothing business all the year round. She told reporters that at such a low price, the profit of the store was considerable.


She enumerated the comparison between the purchase price and the selling price of the wholesale market in Linyi Baiyun wholesale and the wholesale market of luggage and bags, 3 times the luggage and 4 times the clothing price.

"The so-called brand name foreign trade clothing on the Internet is basically fake, and the price is not low, even higher than the genuine price of many two or three line brands.

Take Jeep shirts as an example, the prices in general stores are between 150 yuan and 230 yuan, which is much cheaper than the more than 1000 price of genuine jeep, but it is almost the same as that of JACK&JONES, me&city and other brands.


In addition, many people in the industry are divided into several categories according to the similarity of the material, workmanship, appearance and authenticity of the products, so as to deceive the consumers.


Ms. Lee said that the market is now very popular "goods" luggage and clothing.

The so-called "goods" refers to counterfeit brand names can be fake goods.

The price of these products is several times higher than that of other counterfeits, but apart from some special materials, they are very close to the authentic products in their workmanship and appearance.


Reporters found that Lee's shop a "LV40*60" checkerboard men's satchel sells for about 600 yuan (genuine price of more than 7000 yuan), while the same "C goods" price is only tens of dollars.

"These bags can well satisfy some luxury pursuers.

These people only pursue the social status of luxury goods rather than truly understand and respect the brand of luxury goods.

"The ability of ordinary people to identify the authenticity of luxury goods is limited, and the technology of imitation increases gradually, which gives these so-called" goods "the possibility of development.

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