Identification Of Hot Underwear And Its Common Misleading Means

With the sudden drop in the temperature, the cold clothing has become a hot spot of consumption.

In addition to the ordinary thermal underwear, some underwear, which is known to be able to heat up, has begun to enter the market.

The raw material of the heated underwear is a special fiber material, which is expensive. Generally, the heating underwear is made of a small amount of heating fiber and other fibers.

So even if it's real.

Its temperature rise can not be very high. Generally, it can actively heat up 2 to 4 degrees Celsius.

"Hot underwear" is a newly emerged product in the past two years. The relevant national certification and inspection standards have not yet been published. Because there are unhealthy businesses in the market that sell ordinary thermal underwear as a hot underwear, consumers should be cautious when buying such products, so as to avoid paying for the new concept of speculation.

In order to effectively safeguard the legitimate rights and interests of consumers and maintain fair competition in the market order, the Chinese Consumers Association and China knitted Industrial Association jointly issued the following consumer warning:

Thermal underwear is not a thermal underwear.

The heating fiber used in the heating underwear has the effect of moisture absorption and active heating, that is, the heat generated by the underwear is produced by the underwear, and the thermal underwear is achieved by reducing the air permeability and reducing the heat loss of the human body, so as to achieve the effect of keeping warm. This kind of heat energy is not generated by underwear.

Don't trust the salesperson's oral presentation.

When consumers choose to buy underwear for heating, they should not trust the ads and salesmen, but they will be cheated on impulse.

Recognize the logo of hot underwear.

When choosing underwear for heating, check whether the label of hot underwear is posted in the box.

The logo indicates the name of the heating fiber, the heating effect and the addition ratio.

Before the implementation of national standards or industry standards, consumers can buy a heated underwear with the logo that the enterprise consciously accepts social supervision and has the nature of quality commitment. It is a simple and effective way.

Principle

The raw material of heating underwear is a special fiber material introduced by Japan in 2000. It absorbs water from human body and generates heat actively.

This fiber material was first used by mountaineers, and later extended to ordinary consumption, mainly for underwear production.

The materials used by domestic manufacturers for hot underwear are imported from Japan.

Because of this

The price of materials is very high. The general underwear is made of a small amount of heating fiber and other fibers.

Yang Shibin, director of the China knitwear industry association, added that the real temperature rise of the underwear can not be so high that it can generally heat up 2 to 4 degrees.

Mislead

Overview

Wang Qianhu, director of the consumer guidance department of China Consumer Association, said that since 2005, due to its characteristics of moisture absorption and active heating, the hot underwear has been welcomed by consumers.

Under such circumstances, individual enterprises take advantage of the blanking period of the standard of heating underwear and adopt various means to mislead consumers. Their main methods include the following:

Confusion concept

In terminal sales, business personnel deliberately mix up warmth and heating, ordinary fibers and heating fibers, thermal underwear and thermal underwear in terms of material and mechanism differences, the ordinary thermal underwear as a hot underwear sales, using information asymmetry to mislead consumers.

Exaggeration

Without the testing data of the third party authoritative testing organizations, the video clip processing of the demo process can be used as an advertising film to publicize and confuse consumers.

Steal away from others

Some manufacturers regard heating as a concept of speculation, and use the technology of heating fiber as bait, claiming that their products are thermal underwear without adding heating fibers.

False truth

Some manufacturers use far-infrared fibers and other materials in the production process, but they are marked with heating fibers on the product logo.