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Daqing Starts A "Fast Fashion" Craze. High Performance Price Ratio Is The Main Reason For Popularity.

2012/11/19 11:10:00 34

ZARAFast FashionHarbin

 

 


With H&M,

ZARA

And other brand stores opened in Daqing, and "fast fashion" attracts the vast number of consumers in our city with its new product shelves speed, parity and the concept of big brand design.


"Fast fashion" brand is linked with major shopping malls.


What is meant by "

Fast fashion

Many people may be very strange, but when it comes to "fast fashion" brand, you will definitely "suddenly realize", like Zara and H&M of Wanda pedestrian street, and many shopping malls have clothes, JACK&JONES, VeroModa and so on are all "fast fashion" brand.


These shop windows are often updated, and sometimes two new products arrive within a week.

This gives consumers a sense of freshness, and at the same time stimulates the desire to buy.


Reporters learned from several large shopping malls that sales of these "fast fashion" brands account for a large proportion of the total sales volume of shopping malls.

A shopping mall director said, "fast fashion" brand because of the fast update of clothing, the price is lower than the same brand, even if it is not weekends or holidays, there is a lot of traffic, the queuing outside the fitting room is normal, sales volume is several times higher than some traditional brands.


High performance price ratio is the main reason for popularity.


Why is "fast fashion" brand able to sing "big business" in the consumer market?


The reporter has learned that "fast fashion" can be favored by consumers, on the one hand, because it can provide rich, diversified products with the fashion trend, on the other hand, the "fast fashion" brand of clothing and jewelry prices are more intimate.


"Fast fashion" brand clothing and accessories are fashionable and inexpensive, especially for our office workers.

Guo Wen, a state-owned enterprise clerk, said.


"Fast fashion" changing consumer shopping habits


In the past, many fashionable Daqing people ran every holiday.

Harbin

To buy fashion clothes.

In recent years, as the "fast fashion" brand has been settled, the habit of people shopping has been quietly changed.


"In the past, we all went to Harbin to buy these brands of clothes. Now our city also has these brands, why should we go far to buy it?"


Mr. Zhang, assistant manager of Wanda Department of operations, said that the rapid development of "fast fashion" brand has blurred the boundaries between top luxury brands and affordable fashion. What is popular in Europe? Zara and H&M brands will soon pass the fashion trend to consumers through clothing. This is undoubtedly a delight for young fashions.


"In a sense," fast fashion "has also retained some of the customers who go shopping elsewhere, changing the shopping habits of consumers.

Assistant Zhang said.

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