High Inventory Has Become A Crisis In The Footwear Industry.

Recently, relevant departments have conducted investigations on 11 shoe and clothing enterprises in Zhengzhou, Pingdingshan and Xinxiang. The results show that there is widespread phenomenon of reduced orders, increased inventories and rising production costs.

Just when the stock market fell to 2000 points, when the people were in tears, the boring investors went into the mall in order to pass the time, and found the wording of "clean goods" and "clearance" and so on, they became even more angry.

At this point, these shareholders may not think of those.

In the heart also blocked up, the stock is big, the storefront does not sell again, how should this winter pass?

"Inventory is indeed more than in previous years, this is the current shoe and clothing industry is facing common problems."

Gao Lai Tan, the head of M·SUYA planning department, the largest female trousers enterprise in Henan Province, said that the total warehouses of the manufacturers are in stock, and the distributors are in stock, and the terminal stores are also in stock. That is to say, all aspects of the shoe and clothing industry are facing certain pressure on inventory.

"The inventory pressure of agents is relatively small, but this year's inventory has increased by 30%."

Jin Quanfu, President of Zhengzhou Federation of Commerce and apparel chamber of Commerce, said.

"From now on, various channels will carry out different efforts to promote sales according to their inventory conditions."

Gao Rui revealed that compared with previous years, this year's sales promotion efforts are more intense and longer.

"2012 Thanksgiving return, the purchase will be 90 percent off to 70 percent off."

Yesterday, the reporter walked into the 27 floor of Zhengzhou City, China World Trade Center City, Zijingshan Road, and was immediately attracted by Lining Henan's internal sales promotion activities.

"Really, the original price of this pair of shoes is more than 400 yuan, now only eighty yuan, and this dress is also 80 percent off."

At the scene, a lot of people came to pick up and sigh with emotion. Some people bought five or six pairs of shoes and several clothes.

"This kind of intensity is really rare. We are buying it ourselves."

One of Lining's employees said.

In fact, apart from the Henan market, all parts of the country,

They are struggling to cash in cash.

Yesterday, there was a news on the Internet that in the first half of this year, Lining, Anta, XTEP,

The total inventory of 42 listed garment enterprises is as high as 48 billion 300 million yuan.

Huge inventory pressure has led many brands to start shop. This year, there are sports brands such as Lining and PEAK. After that, there are stores like Semir, Mei bang and Daphne.

"In fact, the biggest inventory pressure in the footwear industry is the leisure, sports and fast fashion brands."

Wang Pu analysis, head of planning of Ya Li dress limited company, said that this is related to the operation mode of each brand, and the large inventory brands are generally ordered production, so the inventory pressure is great.

Why is the new stock still rising?

If the stock is large, the price should be reduced. Why is the price of clothing in department stores still high?

"We didn't see much inventory pressure, and we found that the price of new clothes was much higher than that of last year."

Many people feel the price is not strong after shopping, and decide to wait until they are promoted.

"The price increases have a comprehensive factor. In the eyes of ordinary people, the price is getting higher and higher, but the fact is that the operating costs of garment enterprises are increasing every year."

Gao said that both the channel cost and the business cost are rising, which is reflected in the terminal retail price. But the price increase is not blind. It is a price adjustment made after cost accounting.

As to why inventory is so big, many people in charge of shoes and clothing enterprises in Zhengzhou say that this year's economic situation has led to a lack of consumption, and every brand has a sales target every year. The general sales target is rising every year, but the consumption link has become inert. Consumers are reluctant to enter the store, and the stock is left in the year.

The key to "cold winter" is to keep warm.

Gao Rui said that in a national clothing convention, there was a special topic on inventory. In the current economic situation, who can get more cash flow and who can survive the winter safely can make continuous development, so clearing cash becomes an option.

Every season, shoes and clothing enterprises will promote sales to digest inventory.