Site Selection Principles For Children'S Wear Shops

An ideal shop location is a prerequisite for a good store. Generally, the location of shops should be taken into account in many aspects, such as the local population, the occupation, age, consumption habits, habits and business development of the surrounding people.

The location of children's clothing shops is no exception, offside. Juvenile dress The location of terminal shops has always emphasized "one step to three cities", and the location of the shops as the first step to develop terminals. There are 5 basic principles to follow:

1. General planning in the area.

As the saying goes, "one shop for three generations", how to choose a site is the most important. Considering a large environment is a prerequisite for investors to choose in a local market. Otherwise, a shop will not only support three generations but become a three generation one shop. Understanding the general planning of a city is a long-term vision for future development, so as to locate the future pattern of the store in the market space.

2. Local population density

In a region with high population density, the scale of shops can be expanded correspondingly. In areas with high population density, the proximity to commercial facilities can increase the frequency of shopping; low density areas have low attractiveness, and the number of customers coming naturally is low.

3. Potential customers Quantity

All people are consumers, but there are many places where consumers are more suitable for shops. First of all, we need to know the age and sex of pedestrians. For example, 20 year olds, they may be customers of fast food restaurants, but they are not. Children's wear Store customers; secondly, we should know the rush hour and the sparse time of pedestrians and pedestrians; secondly, we should know the purpose and duration of pedestrians.

4. Traffic geographic conditions

The traffic condition near the store will affect the quality of the business to a large extent. In general, children's clothing stores choose not only in commercial streets, but also near schools and playgrounds, and even locate the location of the shop on the commuting route. During the working hours, people are busy with work and usually engage in purchasing, eating, leisure and other consumer behavior when they are off duty.

5, integration of shops and business circles

Generally speaking, sales are usually restricted by a certain geographical scope, that is, goods generally have relatively stable business circles. Different shops have great differences in the shape and scale of their trade area because of the different types of goods, topography and regional scenery, scale of operation, traffic conditions and customer level.