N Sales Rules For Women'S Clothing

In some operations with men's wear. Women's wear In the process of franchisee communication, we find that many counters will not adapt. Through understanding, we find that even in the most experienced shopping guide of men's wear counters, women's clothing sales process is always at a loss. For this reason, I summarized some characteristics of female shopping and gave corresponding sales suggestions.

　 A woman is a delicate animal. She must hold every detail of the product.

We often see such a scene in the supermarket: the same is to buy vegetables, men generally pick up a hand from the counter, and then look at a trolley; and women will not, they will pick up a pair of careful inspection, and then shake their heads down, then pick up one after another, repeat the above inspection process, until they find their own satisfactory inspection of vegetables, happy into the trolley, even if the leaves are slightly yellowed green vegetables, they will not consider. Yes, women are much more careful in shopping than men. In the sales process of many women's wear counters, we found that some small details will affect the final deal, for example: a small thread, a little dirt, a small leak needle, etc. So we recommend shopping guide in women's model display, hanging out, trying on customers and trying to get the goods, we must carefully check the details of the goods in advance, to ensure that the goods are "perfect", so that we can grasp every single transaction, otherwise careless sales will slip away from our fingers.

　　 Two, women with men have more purchasing power.

　 In the analysis of a large number of women's wear cases, we found a very interesting phenomenon: when a man accompanied shopping together, women stay in the store for a longer time, more willing to try on clothes, more likely to deal, and spend more money; female customers will try some different styles, and listen to peer evaluation, which is quite different from men's sales. The shopping guide is to arrange a good man's companion. When a woman tries it on, ask her male companion to sit down and pour him a cup of coffee or green tea. Finally, after the customer tries it out, ask the other person, "is your friend wearing this dress well?"

　　 Three, patience and good service attitude.

I have seen the longest fitting female customers trying on clothes for more than 2 hours and finally closing the deal. For male customers, a large number of cases show that the customer will not try on for more than 15 minutes. The shopping process of female customers is much longer than that of men. In contrast, they are more willing to communicate with shopping guides and behave very sensitivities. The essence of shopping is the great pleasure of shopping. In the process of selling women's clothing, we find that customers will go out of the shop because of a small negligence of shopping guide or a weak eye. They will also feel embarrassed to buy something that can be bought or bought because of the meticulous service of shopping guide. Therefore, we suggest that shopping guide needs to keep smiling and show concern for customers in the sales process, communicate appropriately, and consistently convey good service attitude to female consumers.

　 Four, grasp the key to try out.

Through a large number of surveys, we found that the transaction rate of trying on women is far lower than that of men. This has nothing to do with the commodity itself. Even if they are particularly satisfied with the clothes, they will make a little deliberation after trying it out, and then decide to buy it. At the same time, we also found that the patience of female customers is far greater than that of male customers. They try to try another style of shopping guide after the first try. Therefore, we suggest that after customers try it out, don't rush to make a quick deal, do the appropriate compliments, repeat the selling points of the merchandise again, and help the customers to feel the importance of wearing clothes under any circumstances. Here we suggest that the mirrors and the lights must be designed in the fitting room, and the good sense of vision after the test is very important for the female customers. In addition, when female customers try to wear, they should always pay attention to the styles that can be replaced or the styles that other customers may buy. And when customers try to wear them consciously, we will find that the joint transaction between women's clothing and men's clothing is not merely derived from the styles that customers have decided to buy. Sometimes customers are interested in buying another coat and buying them together after deciding to buy a coat. According to the random purchase characteristics of women, consciously and boldly recommending different styles suitable for customers will greatly increase the turnover rate and joint sales rate of female customers.

　 Five, spacious, clean and good shopping environment.

Female customers do not fit in with the shopping environment unlike male customers; for example, the requirement of female customers for fitting rooms is not only a place to sit and try clothes, but also a detailed look at the smell, lighting and feeling of the dressing room. All these factors will affect the mood of women shopping. The emotional shopping tendency of female customers determines the key influence of their good mood on the transaction. In the sale of women's clothing, it is found that female customers need a commodious shopping environment. They do not like to crowd with strangers, especially men, in the same counter. They will pay close attention to the display of goods with good sense of lighting, and also hope that they will not be picked up by people. Sometimes the casual dust on the floors will discourage female customers. In an environment with elegant atmosphere and good atmosphere, only the display of commodities can arouse women's great desire to buy, and a woman will hide all the money in her purse from her husband and parents, just for the impulse of shopping at that moment, and this impulse must be based on a good atmosphere and feeling. Besides, we Therefore, ensuring the spacious and reasonable lighting, cleanliness of the store, value of the commodity display, comfort of the fitting room, good smell and details of sale will greatly promote the sale of women's clothing.

　 Six, additional temptation.

Before mentioned that female customers are unwilling to crowd with strangers, in addition to one case, that is the temptation of price. We find that many girls are willing to compete with many women in crowding. Luxury brand The commodities that will be sold will sell even if they are in a mess. On the one hand, we find that the factors of price change are more attractive to female consumers. On the other hand, in the special sale, the process of competing with "competitors" can also greatly stimulate the purchasing power of women. In addition, the effect of the gift is more significant for women than for male customers. Some girls crazily buy magazines only for small magazines. Bag 。 Based on this characteristic, we suggest that some gifts should be prepared in the process of the sale of counters, and price articles should be written in large promotional activities. At the same time, publicity and promotion should be carried out at the same time to ensure the popularity of activities and ensure unexpected sales.