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Enterprises To Digest Inventory Capacity In Improving The Multi Link Response To Market Changes

2013/2/24 19:57:00 15

Clothing Market Changes Clothing Franchisees Wolves Clothing

> nowadays, < a href= "http://sjfzxm.com/news/index_f.asp" > clothing > /a > industry and enterprises have attached great importance to unreasonable inventory problems, and companies have taken various measures to actively digest inventory. For example, through product planning, pricing control and other means to regulate production procurement and sales order size, improve market forecasting ability; through online online sales, set up discount stores, increase sales promotion efforts; strengthen internal management, improve information control, terminal sales capabilities, effective allocation of goods. 
 through the above measures, the stock situation of some listed companies has been improved to a certain extent. 2012 during the clothing conference, Wu Zhize, chairman of the news bird group, expressed his views on the inventory problem. He thinks that inventory is a problem for every garment enterprise. Most enterprises rely on prediction to produce, especially the accurate prediction is unrealistic. There will be unpredictable situations. Besides the brand's own product development and sales reasons, more importantly, it is related to the whole economic environment. When the environment is good, the stock will be lower. When the environment is bad, the stock will be higher. This is normal. Enterprises have their own digestion capacity of inventory, there are many channels to digest inventory, such as Oteri J, e-commerce and so on. When the economy is not good, the efforts to digest inventory will naturally increase. However, after second years, the inventory is high. Overall, inventory is a normal reflection of the business cycle. For apparel companies, high inventory is not the end of the world. 
 the digestion and inventory ability of the service enterprises is improving. 
 this is indeed the case. In the clothing industry for many years, clothing enterprises have the ability to digest inventory, and with the development of information technology and consumption channels in recent years, the ability of garment enterprises to digest inventory is actually improving. 
 > a href= "//www.sjfzxm.com/" > seven wolves < /a > adopt the "one-stop" mode in the sales mode, self produce and sell, thereby greatly increasing profits, and the development of the seven wolves in e-commerce also has certain advantages. Chen Ping, the representative of the securities company of the seven wolves company, told reporters that the main business of the company was to deal with the inventory. She said that the electricity supplier had great contribution to inventory control. 
In the stone lions, garment enterprises also spend a lot of energy to study how to deal with inventory. The most common method is discount, set up special zones and sell by unified discount stores. P However, it is not enough to deal with inventory by selling prices alone. Recently, the head of the clothing business of Shishi Biao wolves, Kaidi, golden silk horse racing, etc., told reporters about their unique secrets of how to digest inventory for clothing franchisees and direct stores. 
 holidays and holidays, such as shirts and Western-style clothes, are all suitable for group buying. In particular, many direct stores and franchisees have certain connections in the locality. They can make full use of these relations to carry out group buying. As clothes are necessities of life, group buying activities are very popular. Group buying can produce bulk sales, which is helpful to clean up inventory. 
 when the existing sales channels are not enough and the inventory is large, the enterprises should consider the target consumer groups and whether there are other forms of sales channels. It is reported that there are a number of professional acquisition of stock products companies, set up professional stores for inventory sales, such as vip.com, Shishi many clothing companies choose to cooperate with such companies. 
 of course, if the domestic market can not digest the inventory products, clothing enterprises can also sell their stocks abroad. In short, there is no need for all sectors of society to deal with inventory trouble for clothing enterprises. 
 strong > multiple links to cope with market changes 
 "small batch, multi band, fast fashion brand ZARA is adopted this way." The designer said Yan Ming. ZARA's stock price at positive selling period is 17%, and turnover is very fast. After producing enough quantities for a certain period of time, it quickly loads new products, so that there are always new goods in the store. Small quantities can result in scarcity, and also avoid inventory caused by mass production. 
 but this is a great challenge for the development team to understand and grasp the market. Meanwhile, the logistics system must keep pace with the progress. Many domestic brands do not have two consecutive new products in a week, but they can hold multiple orders to cope with the rapidly changing market. 
 > a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > dress matching < /a > Dean Kang Lanxin said: "through matching can effectively digest inventory. The inventory of spring and summer and autumn and winter together can give you a unique effect. The basic stock can also be matched with the new style. 
 together with the buyer, the buyer will direct the purchase when the buyer orders. If the styles are not suitable for the production of large codes, and which styles should have special funds, there should be market research before designers design. No matter what kind of stature, temperament customers can buy their own clothes in the store. At the same time, there is another standard. The clothes in the shop must be at least 35. The 35 is to provide customers with adequate selection and matching space. 
The season and popularity of clothing products, P, decide that the selling time of clothing products is extremely important. Once the opportunity is missed, it is likely to become an inventory product. "What will happen this season and what changes have taken place in consumer demand? The marketing department should investigate ahead of time, not just rely on the keen sense of the designer to grasp the market demand, and even the sales data of last season can not be used as a criterion for judging." Insiders said. 
 in short, today's "inventory door" is the throes of the spanformation and upgrading of China's garment industry (000902, stock bar), which is rooted in the slowdown in the development of China's garment industry caused by changes in the world economic environment, which is a normal phenomenon in economic development. As Hu Chengchu, executive director and vice president of China Limited, said, "high speed development is bound to generate bubbles. There will be a real estate bubble in the rapid development of the national economy. The bubble in the clothing industry is also normal. It is not necessary to regard it as a flood. The key is to make positive adjustments after the issuance.