Earl List Global CEO: Top Luxury Development Vane

As more and more top luxury brands enter the mainland market, mainland consumers' awareness of top brands is maturing. However, when more and more brands are concerned about the strong consumption power of mainland consumers, some brands have gradually realized the characteristics of this consumer group. Piaget In a recent interview with global CEO Mai Zhen Jie, he pointed out that mainland consumers are unwilling to spend money on supporting follow-up services for the products they buy after they buy luxury goods. Consumer education is still a long way to go for the world's top brands.

The following is a written record:

Guests: more and more Chinese people are going to buy overseas. Luxury goods But they will also buy them in China. Chinese tourists have also played a very important role in promoting the development of our brand. Consumers are becoming more and more rational. We find that before they only focus on products, and now they are more and more concerned about services. In order to promote good service, we will build more and more local connections. That is to say, we have opened many boutiques, retail stores and so on in China, so I think we are not just serving tourists, but let the Chinese people also buy our products in China. So we have done this localization work, regard the service as our whole business development and important department, this service includes selling watches and some after-sales maintenance services. So we hope that Chinese people can also buy us at home. Wrist Watch I also want to vigorously develop domestic market.

With regard to domestic services, I have a final question, which is about luxury brands' service in China. Although luxury brands have opened many stores in China, luxury brands' after-sales service is still a matter that consumers find it impossible to achieve. Then there are some unpleasant experiences of the count before the count. At home, I want to know how the count is ready to work in this area.

Guest: actually, in the service sector, we have launched our own service centers in three cities in China, namely in Beijing, Shanghai and Guangzhou. What we want consumers to understand is that in fact, some watches, like cars, should be regularly maintained, maintained, and after-sale services. Sometimes customers will not be able to understand this. We will train a lot of excellent technicians in this service, including training schools in Shanghai with specialized technicians. What customers want is this timely service, but often they do not want to spend money to enjoy these services. We need to make our customers aware of this point and understand that this service needs to be provided periodically.