Xiqiao Fabric High-End Quality Strategy To Create A New Pattern

< p > nowadays, more and more entrepreneurs are beginning to realize that "selling a target=" _blank "href=" //www.sjfzxm.com/ "> cloth" /a "is also selling culture.

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< p > "Xiqiao fabric is not a vegetable market. We only make boutiques."

Guan Haiquan, deputy mayor of Xiqiao Town, said so.

Now, in this beautiful land with beautiful scenery, the people of Xiqiao sing a song of inspiring a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > Qiang Zhen.

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< p > < strong > scenery > /strong > /p >

< p > < strong > "waiting for customers to come home at home" < /strong > /p >

< p > in the village of Minle, Xiqiao, there is a century old sinus gate - Minle Dou.

The village is still active in the past a href= "//www.sjfzxm.com/news/index_c.asp" > textile industry < /a > people.

In this ancient street called "Minle ruins", the old street of silk trading more than 100 years ago is still well preserved.

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< p > the old people in the village can still remember that the folk silk weaving industry specially bought a "flower tail ferry" freighter, named "Xiqiao silk boat", carrying a small boat full of silk fabrics, and went to Guangzhou with great force, and exported to Guangzhou through overseas.

This is the history of Xiqiao's famous water a href= "//www.sjfzxm.com/news/" > silk < /a > road.

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At that time, the major textile gathering places in the country competed vigorously, but Xiqiao continued to hold such a grand event until 80s of last century.

The production and marketing system of "1000 factories, 1000 stores, 10000 machines, 100 million cloth" has made Xiqiao one of the major textile production and sales bases nationwide.

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During the period of < p >, Xiqiao people lived in the days of waiting for customers to come home. Some of their peers were proud of imitating Xiqiao's fabric.

At that time, although the fabric market was gradually rising, it was essentially "imitation weaving".

However, Xiqiao has hundreds of years of fabric production of the humanities foundation, and near Hong Kong and Macao, "imitation weaving" is always ahead of others.

The threshold of imitation is very low. Xiqiao people have to lock some good fabrics in the safe to avoid being cut off secretly to imitate.

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< p > < strong > change < /strong > < /p >

< p > < strong > "every family competing for new fabrics" < /strong > /p >

After the 90s of last century, "imitation weaving" has become a history. Entrepreneurs in Xiqiao are beginning to realize that "without breaking through, there is only one way to die."

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< p > pformation began in May 1998.

Xiqiao formed the first socialized "a href=" //www.sjfzxm.com/news/ "textile" /a technology development center "Xiqiao Textile City cloth art making company".

By the end of 1999, Xiqiao town had invested 120 million yuan to build the R & D building of intelligent wiring, the Southern Technology Innovation Center.

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< p > "this is a time of great awakening, and some of the most advanced scientific and technological research at home and abroad have been introduced into Xiqiao."

Chen Shubin, President of Foshan Textile Industry Association, said that entrepreneurs in Xiqiao began to take a broader view. A strategic revolution led by technology led and led the industry to break through.

In 2002, Xiqiao held the China (Xiqiao) International Textile Expo, the first time the concept of "digital textile" was thrown out.

The exhibitors of cloth will put their best products in a prominent booth for customers to choose.

At that time, it became a "revolution" event.

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"P >" after 2000, the family is competing for the introduction of new fabrics. "

Many entrepreneurs say this is an era of great awakening.

On the one hand, the collective awakening of entrepreneurs, on the one hand, is the support of the government departments.

With the implementation of the strategy of "prospering the textile industry with science and technology" as the breakthrough point, Xiqiao is the first to explore the establishment of an innovative platform, industrial base, trading market, industrial chain and regional brand supporting and promoting the development of textile industry in China.

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< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > cold current < /strong > < /p >

< p > < strong > "the more orders, the more losses". < /strong > < /p >

The financial crisis in 2008 P triggered a cold spell that swept the globe.

In Xiqiao, which has won the brand name "a href=" //www.sjfzxm.com "fabric town" /a, it has to face a new dilemma: in the era of meager profit competition, the more orders, the more losses.

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Xiang Bing, President of the Yangtze River Business School, said at the twelfth Boao forum that "many enterprises will only fight price wars, killing each other in a ruined manner."

This statement vividly illustrates the difficulties faced by the national textile industry at that time.

The foreign market has shrunk seriously, and the domestic market has not been able to open quickly. Many enterprises have chosen the strategy of small profits but quick turnover. The final outcome is "we are all hurt."

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< p > "we dare not refuse to take orders, because the cooperative relationship with customers must be maintained for a long time.

But they dare not take more orders, because the cost of starting up is far more than the meager profits brought by sales.

Chen Shubin introduced that the textile industry all over the country was facing the pressure of reshuffling.

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< p > "fortunately, Xiqiao people have the tradition of paying attention to research and development, and most of them are their own funds, which are less affected by the financial impact, and let us smoothly lead the market against the market."

Entrepreneurs in Xiqiao relied on a keen market reaction to continuously innovate their products and successfully walked out of the shadow of the financial crisis.

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< p > < strong > originality > /strong > /p >

< p > < strong > "sell cloth at the same time < /strong > < /p >"

< p > < strong > "selling culture" > /strong > /p >

In the past few years, Xiqiao people began to develop the strategy of quality development. P

"Cloth styles, materials and functions are constantly changing, and we need to constantly adapt to market changes."

Guan Haiquan said that despite the shadow of the financial crisis, however, "a href=" //www.sjfzxm.com "Xiqiao fabric < /a" still did not abandon the strategy of high-end quality strategy, "because the market is always putting forward new requirements."

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< p > "do not see the gap is the biggest gap, we can not be" frog in the well "; do not see the crisis is the biggest crisis, we can not be" warm water frog. "

For many years, the Xiqiao town government has promoted textile entrepreneurs to share scientific research results, focus on government financial input, strengthen cooperation with universities, and successfully walk out of Xiqiao's "a href=" //www.sjfzxm.com "fabric quality /a".

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< p > future development, what is Xiqiao's greatest strength? "Xiqiao fabric is not a vegetable market, we only make boutiques."

Guan Haiquan, deputy mayor of Xiqiao Town, said so.

"While selling cloth, we are selling culture."

In order to cope with the new domestic and international market standards, Guan Hai said that the Xiqiao fabric research and development production will integrate this cultural concept into the low carbon and ecological south of the Five Ridges culture factor into Xiqiao fabric brand.

Now, on this land of beautiful scenery and outstanding people, the people of Xiqiao are singing a song of inspiring textile strong town.

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