2013 China International Home Textile Products Design Competition

< p > by the China Household Textile Industry Association, the China Council for the promotion of international trade, < a href= "//www.sjfzxm.com/news/index_c.asp" > the textile industry < /a >, the Jiangsu Nantong people's government and the Frankfurt Exhibition (Hongkong) Co., Ltd., Zhang Jian cup, China's international household textile products design competition 2013 officially commended. More than 10 experts from home and abroad jointly worked out two days' selection, and more than 280 sets of entries will compete for 50 prizes.

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The theme of this year's competition is "Hua Yun", which aims to excavate the cultural elements of the Chinese nation and deduce the modern home textile ASUS P.

"Hua" means "luxurious, colorful and beautiful", symbolizing the profound cultural heritage of the Chinese nation and highlighting the beauty of home textiles. "Yun" means "accumulation, storage and art", which implies the wisdom and talent of thousands of years of civilization, and inherits the simple, elegant and traditional memories of home textiles.

The organizing committee has launched a profound theme direction in light of the current development of the home textile industry, aiming at "highlighting the cultural heritage of China's home textile design", and innovating the meaning of "a href=" //www.sjfzxm.com/news/index_z.asp "> textile > /a", creating the beauty of the unique style of Chinese textile design.

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< p > according to introduction, there are some new changes in this year's design competition: the first is to increase the lasting attraction of the Zhang Jian Cup Competition Award and fully reflect the quality of the world-class competition.

Gold, silver, copper and Excellence Awards increased from 10 thousand yuan, 5000 yuan, 3000 yuan and 1000 yuan to 30 thousand yuan, 10 thousand yuan, 5000 yuan and 3000 yuan respectively.

The two is to increase the publicity and reporting strength of Zhang Jian cup competition, and expand the influence and reputation of the contest.

We specially plan and publicize the plan and carry out the whole process of tracking reports, disseminate publicity from the network, plane, comprehensive and local media, launch special features, special reports, and print flat and Internet advertisements at all stages.

Three is to increase the intensity of the international competition of Zhang Jian cup competition, improve the internationalization level of the competition, and invite the international top designers or studios to participate in the competition through organizing propaganda abroad.

The four is to increase the authority and impartiality of the evaluation of the competition of Zhang Jian cup. Inviting 1~2 top foreign design masters to take the jury expert challenge system as a contest judge and avoid the direct or indirect relationship between the judges and the participating units or authors.

The competition adopts blind selection method, and the judges do not communicate with each other.

The five is to increase the excellence of the Cheung Kong Cup awards ceremony, and make the award ceremony a celebration of the spread of home textile culture.

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< p > it is understood that the theme of "Hua Yun" clearly put forward the direction of brand culture construction of China's home textile industry; how to achieve the goal of home textile power; in the context of western culture led globalization, relying on its own traditional design culture, looking for the inspiration source of home textile product design innovation from traditional design culture, and innovating the motif from traditional culture in international fashion color and form, and applying it well to < a href= "//www.sjfzxm.com/news/index_f.asp" > Home Textile Product < /a > design, so as to establish an enterprise brand culture system based on Chinese culture.

The theme of "Hua Yun" is the trace to the source of Chinese textile design culture. It is the direction of Chinese textile design culture.

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