Adult Clothing Brand Involvement In Children's Clothing Children's Attention

< p > a lot of people are asking if there is any opportunity for the clothing industry. I said yes.

Today, there are three blue seas in the clothing industry. One is clothing for the elderly, two for underwear, three for children.

China's unique one-child policy has made Chinese children's consumption and payment groups large, and has pushed children's clothing to the top of the blue ocean.

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< p > the market potential of Chinese children's clothing is very large. According to the annual report released by < a href= "//www.sjfzxm.com/news/index_c.asp" > China Apparel Association < /a >, 2013 of China's children's wear market is 2 billion, and the total sales share is one hundred billion, and it is expected to reach 150 billion share in 2015.

At present, foreign brands have occupied half of the territory, half cut.

Of the remaining half of the domestic brands, 70% are in a no brand state and are distributed in three or four line cities.

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< p > at the end of the "double eleven" 35 billion electricity supplier feast, the list of clothing brands do not have children's clothing brand.

Such a big market cake, seemingly attractive, competition is also very intense, in addition to the traditional < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear brand < /a >, sports and leisure brands, fast fashion brands, all to grab the market.

What can we do to eat this cake? "/p".

< p > children's wear market is large, but it is not easy to operate in detail, because children's clothing industry is not mature enough, the profit rate is low, and the operation level is relatively poor.

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< p > the children's clothing brands in the market can be divided into the following categories: < /p >

< p > 1. The brand of traditional children's wear.

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< p > two, adult brand extension.

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< p > three, e-commerce brand.

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< p > four, bulk brand.

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< p > the brand of adult wear extends to the field of children's wear is not new. Luxury brands CUCCI, ARMANI, fast fashion international giant UNIQLO, ZARA and H&M have expanded the scope of children's clothing in stores.

China's local fashion and leisure brands are focused on Finding Breakthrough in the field of children's wear.

Such as Metersbonwe, seven wolves, Bosideng, Lining, Semir, 31st degree, XTEP and so on. Among them, Semir's children's wear brand balbara is also a new force. It has surged into the first brand of Chinese children's wear through ten years' operation, and surpassed those traditional brands that have been cultivated for decades.

What is the reason? < /p >

< p > first, the biggest advantage of a href= "//www.sjfzxm.com/news/index_c.asp" > adult dress > /a > brand lies in the channel. The traditional children's wear brand is faced with great confusion in the retail market for distributors. The department stores often do not have the advantage, location and area are hard to get a good location, while children's clothing brands lack strong brand appeal, so street shops do not have enough brand appeal.

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< p > adult clothing brand can expand children's clothing channels, make full use of the brand advantage and channel advantage of adult clothes, open up children's clothing area in existing retail terminal channels, and open up existing stores into a large store mode.

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Outside the channel of shopping malls and street shops, the shopping mall has sprung up, providing a broader market space for children's clothing brand to break the ground and break the ground. < p >

Since the beginning of 2013, nearly 100 shopping centers have expanded the investment areas for children's products, leaving the children's wear brands away from the limitations of department stores.

However, the shopping center channel is a double-edged sword. On the one hand, the space provided to children's clothing brands is large. On the other hand, the requirements for the brand store operation level of children's clothing have been raised. Otherwise, it is difficult to afford the high rental of the shopping center.

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< p > for adult clothing brands to enter the market of children's clothing, some people say that it will enhance the operation level of children's clothing industry. Some people say that this is a scramble for the original order of children's clothing market. Some people say that adults pretend not to be good at children's clothing brand, but only in order to cope with the decline in the performance of adult clothing brands.

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< p > children's wear market has been in a state of low temperature for many years.

In any case, the market is the sole criterion for testing truth.

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