The Three Is To Judge Whether There Is A Geographical Advantage.

　　 According to the location of the person

Good location is not absolute, but there are many. Generality For example, if the population mobility is large and the traffic is convenient, the following factors must be considered: 1. people's flow: daily, holiday and night to night trips and proportion; 2. traffic flow: traffic flow between automobiles and motorcycles; 3. traffic: transportation tools that may increase or decrease at present and in the future; 4. road width and parking problems; 5. regional characteristics: competitive shops, complementary stores, financial institutions, cultural and educational facilities, leisure facilities, etc. 6. population census: population, consumption habits and so on; 7. business circle reconnaissance: main and minor business circles, rent and price.

according to Popularity Site selection can be roughly divided into two categories: one in the crowded market and one in the new village. The former is more important because of being a neighbor with a big shop. It should be more important to look for something that the store does not have. To run such a small shop, we must make a thorough and thorough marketing. A small shop in a busy market may be able to run goods that cater to the tastes of young people, because young people like to shop most. On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.

　　 Site selection

As a variety of real estate investment, the purchase of shops has the dual characteristics of both renting and self-supporting, which has attracted the attention of investors. However, it is not easy to buy a shop to make money. The choice of shops is very particular.

Investment shops pay attention to lots and shops. Lot There are generally three types: the first is the mature central business circle; the second is the formed business circle, which is adjacent to large residential areas or employment centers, attracting large number of employment business office buildings or economic development zones; and the third category is the interior of residential areas.

In the mature central business circle, the investment shops are large, and the nature and development level of different business circles will directly affect the operating efficiency and the rents of the shops. The operation of this shop is borrowed from the popularity of the whole business circle at the very close distance. Moreover, there is a constant guarantee of the flow of people.

Generally speaking, the employment center provides the demand market for residential areas, and the residential areas provide sufficient labor for the employment centers. The rise of shops will start the two boom of housing and employment, especially the quality and price of new buildings will increase significantly, which in turn will increase the value of shops.

If the shops in the investment zone need to be more careful, on the one hand, the flow of people is limited; on the other hand, the consumption of the residents in the district is only for convenience, but it is difficult to have sustained and large consumption. Suitable for investment in the District store, preferably in a larger scale or open area, there are spacious block roads, the main entrance and exit, street corner and other location shops are the best target for investment.

　　 Site selection according to business needs

One must be based on Management content To select addresses. Different types of goods are sold in stores, and their requirements for store locations are different. Some shops require large areas such as clothing stores and small supermarkets, but some shops are suitable for remote and quiet places, such as health care stores and service centers for the elderly.

Two, we should select lots of spontaneous market segments. In a long term operation, a street will spontaneously become a "concentrated market" for selling certain commodities. People will naturally think of this street at the thought of buying a commodity.

Three, we should choose a storefront with advertising space. Some stores have no independent facade, and they naturally lose their independent advertising space before shops. They also make you lose the space of marketing wisdom before you shop.

Four, we must have a sense of borrowing. That is to open shops near famous chain stores or strong brand stores, or even open beside them. For example, if you want to manage food, you shop around McDonald's and KFC. Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. They can not only study the time and energy of the site, but also use them. brand effect "Pick up" some customers.