Berlin Fashion Week Green Pavilion Becomes A Concern

< p > the Fashion Week opens recently. Dozens of brands show in the exhibition hall of the lower streets of the Bodhi Tree Street, from cloakwear, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > to knapsack, accessories, with various choices and richness.

At first glance, it is not different from any other fashion brand exhibition.

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< p > 2009, two high-end German fashion a target= "_blank" href= "//www.sjfzxm.com/" > designer /a > decided to create "green exhibition room" to provide a display and trading platform for fashion brands who also care about ecology and sustainable concept.

"We believe that there is no contradiction between fashion design and the production of products under sustainable development and equity.

It can taste luxury in "green showroom", but it does not mean unlimited consumption.

Magdalena Shafrin, one of the founders, said in an interview with the media.

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At P annual exhibition, the organizers carefully selected a group of manufacturers engaged in the design and production of "a target=" _blank "href=" //www.sjfzxm.com/ "dress less than /a", beauty and daily necessities.

They set a high threshold for exhibitors: high positioning of products, high standards of design, quality and creativity; the production process should be consistent with the concept of sustainability: from raw material selection, product production, use and final disposal, recycling, attention to reduce environmental damage; production activities should be pparent as far as possible, so as to supervise the supply chain of products.

This year, the brands who participated in the exhibition gave more specific explanations to reporters.

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< p > Simon Angel is a fashion designer in Holland. When he introduced the product, he talked about several key issues: choosing all natural and high quality materials, enhancing product quality and durability; paying attention to the design and good style, so that < a target= "_blank" href= "http:// www.sjfzxm.com/" > clothing "/a" is not limited by the trend. The design of splicing and disassembly makes the utilization and practicability of the clothing stronger, and produces waste as little as possible.

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< p > manual enterprises adhering to traditional production technology are also one of the key points supported by "green exhibition room".

Bernd Drayson is from a German shoemaking enterprise and has been engaged in the design of pure hand-made shoes for over ten years.

Talking about the experience of participating in exhibitions in recent years, he said, "using harmless, high-quality materials to make products more comfortable and durable.

Now people are becoming more and more interested in such products. "

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As P said, "the green exhibition room" has been increasing since its establishment. Apart from the local brands in Germany, the exhibition has attracted more foreign businessmen. For example, this year, exhibitors from Spain, Holland, India, Mongolia and other countries are exhibiting.

The expansion of the "green exhibition room" has made the founder Shafrin particularly happy: "this shows that our concept is being deeply rooted in the hearts of the people, and the public is more and more interested in combining ecological environment with fashion and luxury.

Only with excellent design, excellent quality and environmental protection elements can fashion industry have a future. "

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< p > it can be said that "green exhibition room" is not a traditional brand exhibition, where fashion is endowed with another connotation.

Perhaps at present, there are still many people who do not understand the concept of "green exhibition room". The advocates have a long way to go to realize their final ideals, but in any case, because of this "green", the big board of fashion has become different.

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