Home >

The Light Luxury Brand Restores Its Flag Drum In China.

2014/2/23 14:01:00 40

Light Luxury Brand

< p style= "text-align: center"; > img src= "/uploadimages/201402/23/20140223020449_sj.JPG" align= "center" border= "0" alt= "" / "> < < >;" > ">", "", "," song, ",", ",", ";"

At the same time, according to the relevant financial reports, the contribution of e-commerce in the 2013 fiscal year is very outstanding, with a sharp increase of 41%, which is higher than other sales channels.

< /p > < p style= "margin: 1em Auto; padding: 0px; font-family: song body, Tahoma, Arial, Tahoma;"; "a"; "for this," a domestic luxury electric business person in charge said that "light luxury brand" price is more close to the people, compared with luxury goods, it is more suitable for online shopping crowd shopping aspirations.

And for light luxury brands, it is difficult to compete with luxury brands in traditional channels, while the network can make up for the inferior position of offline stores.

< /p > > P style= "margin: 1em Auto; padding: 0px; font-family: song body, Tahoma, Arial, Tahoma;"; "P"; "it is learnt that" from the mid 2013, we began to develop products such as "shoes", "shoes", "shoes" and "products", and strive to improve the quality of products.

< /p > > P style= "margin: 1em Auto; padding: 0px; font-family: song body, Tahoma, Arial, Tahoma;"; "the relevant people in the industry agree with the brand extension category". It says that this way can effectively improve the repeat purchase rate of consumers, and the development of other categories by brand Star products is not only the luxury brand but also the future development trend of luxury brands.

Let's wait and see.

< /p >

  • Related reading

Franck City Shoe Sales Outlets Compete With Asian Goods

Footwear industry dynamics
|
2014/2/22 20:09:00
23

What Kind Of Shoes Do You Want To Wear? Customize It On The Internet!

Footwear industry dynamics
|
2014/2/22 14:19:00
37

Chinese Footwear Enterprises Face The US Trade Protection From Macro To Micro Prudent

Footwear industry dynamics
|
2014/2/22 10:22:00
33

Semir Chairman Qiu Guang And: This Year'S Electricity Retail 100 Billion Expected

Footwear industry dynamics
|
2014/2/21 18:25:00
87

The Development Of Women'S Footwear Industry In The 3G Era Is A Trend.

Footwear industry dynamics
|
2014/2/21 18:22:00
43
Read the next article

Animation Culture Industry Helps Children's Shoes And Clothing Enterprises Transformation

Yesterday, a 3D animated cartoon made by Quanzhou children's shoes enterprises and animation enterprises was officially broadcast on CCTV children's channel. This is the first animated cartoon for children's shoes enterprises to be animated together with animation. It is also the first animated cartoon to be broadcast in Fujian this year. It has become another attempt of cultural industry to promote the transformation of Quanzhou's real industry.