Home >

Unscramble How Shop Layout Can Be Better Done.

2014/3/13 17:31:00 44

Clothing Store Display Business Strategy

before the opening of the new store, the general manager of the company is responsible for the brand exhibition training of the agent brand store, or the exhibition manager of the agent company (Brand Company) to the training shop of the model store of the Brand Company. It conducts on-site display guidance for the Brand Company's clothing display concept, store sales techniques, etc. 
 in recent years, < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing market < /a > competition is more and more inclined to the competition of brand strength. Each Brand Company develops its own strength, continuously increases its agency, and expands its scale. Many garment brand enterprises also expand the other non garment industries, such as the development of real estate, catering and so on, in order to accelerate the integration of funds, and adopt extensive franchisees. 
 under such circumstances, the supervision and supervision of the display of brand shops in shopping centers all over the place are often too long to take care of. 
 < < a href= > //www.sjfzxm.com/news/index_c.asp > > Agency > /a >, they are in the terminal of brand clothing sales. They need to carry out the display design plan of the store according to the basic framework of Brand Company. They should not only display the display style and display standard of the clothing brand, but also make certain design with their store conditions. In the face of complex and changeable sales environment, agents should constantly adjust and improve to meet the needs of sales, and usually adjust according to various factors such as time to market, promotional activities and climate change. Therefore, the implementation of exhibition is limited and flexible. 
 in the face of all kinds of pressure on sales, shop manager shopping guide efforts to adjust < a href= "//www.sjfzxm.com/news/index_c.asp" > display /a >, hard sales promotion, the effect is not necessarily satisfactory. 
 analyze the reasons: 
 1 is insufficient training for staff display, training and regular exchanges before display. 
"P > two", the general cultural quality of the guide purchase is not high, there is no formal training in display design and lack of practical experience. 
 three is the unscientific display management method of agents, which does not play a role in display. 
 therefore, as an agent company, it is enough to display and promote sales. 
 raising the level of display is one of the most important ways to increase sales of the stores. Agents should solve the problems of display design in clothing stores from the actual situation and local characteristics, so as to achieve the goal of promoting sales, spreading brand culture and achieving the greatest business profits. 
 > first, strengthening exhibition training 
 the business market is changing rapidly. Only by learning in time can we adapt to the pace of business. For example, send staff to the Brand Company to receive training directly, or invite the company lecturing lecturing to teach the knowledge of brand display, or adopt other flexible training methods. In commercial stores, the mobility of employees is very large. In order to maintain the stability of operations, a flexible training mechanism should be established within the company. 
 Second, expand cooperation and employment /p >
 when brand agencies operate poorly, it is difficult to control several brands at the same time. Once the operation is bad, not only will their own profits be damaged, but also they will encounter the withdrawal crisis. Therefore, cooperation with the relevant consulting (training) management companies is an effective way to tide over difficulties and make joint profits. For example, a season's display management plan is entrusted to a company or studio, or an experienced free artist is hired directly to take the work of decomposing the display work.