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How To Make The Promotion Theme Attract People To Share Six Tips

2014/3/13 19:26:00 77

Promotion ThemeShop SkillsManagement And Management

< p > 1, direct activities should be based on the maximization of the interests of customers.

If the promotion itself is the price of shopping, there is no other gimmick, so we must refine the activity to the best interests created by customers and serve as a publicity theme.

If the way of cash return is used, it will be more attractive if the "maximum return XX yuan" is used as a publicity point, but if we turn the cash dividend into a consumer interest point, the "maximum savings of XX yuan" will be more appealing to consumers.

< /p >


< p > 2, and cautiously use the theme of violence.

Straightforward is not violence. Some enterprises prefer to use the words "bottom up", "Craziness" and "1 fold up" in the < a href= "//www.sjfzxm.com/news/index_c.asp" > promotional activities < /a > main words. However, it should be noted that these promotional themes can impress consumers. Promotion should not only consider the sales profits during the activities, but also consider the usual sales and brand image after the event.

Too much "violence" promotion theme may affect consumers' trust in the brand. Most consumers want to be able to get substantial benefits from business promotion, and do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze their brand and product positioning comprehensively, and avoid "blind" packaging.

< /p >


< p > 3, emotional theme is easy to impress customers.

The reason why emotional marketing is recognized by consumers is because it can satisfy consumers' specific needs for products, and buy their hopes, but at the same time, it can also impress consumers' emotional appeal in certain aspects, form resonance and establish lasting relationships, and then form consumption habits or brand loyalty.

In fact, it means that the theme should have a certain culture, for example, some enterprises like to use the "dream plan" and < /p > on the promotion theme.


< p > 4, the theme of interaction and convening tone is more attractive to < a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a >.

"Look for..."

Words like "Carnival" and "together" are often used in promotional topics to attract customers' interest in participation.

< /p >


< p > 5, reverse thinking, avoid "get together".

Promotion theme "crash" is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, or even mistaken the "Dong Jia", such as the Mid Autumn Festival and the national day. Most of the sales promotion themes focus on the "national day and mid autumn Festival".

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

< /p >


< p > 6, not just the "title party".

Promotional activities can not just hope for "winning the title", especially can not fabricate some unrealistic sales promotion themes, try to "flicker" customers through the sales promotion headlines.

The success or failure of activities is a systematic process control and involves all aspects. The title is just a "bait" and < /p >.


That is the word "P", "gratitude", and so on.

< /p >

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