Analysis Of "Nine Character Formula" In Clothing Store Display

< p > in the increasingly fierce competition in the retail industry, all kinds of < a href= "//www.sjfzxm.com/news/index_c.asp" > sales promotion > /a > means and hype ways are used by retailers to the greatest extent, and at the same time, they can do everything they can to organize the atmosphere with various technologies and means to promote sales.

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< p > 1, "quantity", as the first principle of < a href= "//www.sjfzxm.com/news/index_c.asp > > /a >," quantity "naturally has its important meaning.

As the saying goes, "selling goods to a mountain" means that the quantity of goods displayed in order to attract customers' attention and interest, and the display of quantity is also an important condition for the vivid image of stores. < /p >

< p > two, "set". Similar products should be displayed on the adjacent shelves or locations.

The requirement of centralized display is also the embodiment of "quantity sense display", and at the same time, customers can find the brand or variety that they need more easily according to the category of concentration; < /p >

< p > three, "easy", easy to take, easy to pick, easy to restore is one of the conditions for good merchandise display.

Because even if it is beautiful, atmospheric display (stacking), if customers take it inconvenient or take it back very troublesome, then good-looking display can not play a role in promoting sales; < /p >

< p > four, "Qi" is to ensure that a brand or series of goods can be fully integrated and centralized display when the products are listed, so that customers can have more choices and display the neat and beautiful effect on display. < /p >

< p > five, "clean", hygiene and tidiness are the requirements of customers for the display of goods and even the whole shopping environment.

While displaying the merchandise, the store staff should promptly clean the goods and shelves or stacking positions, wipe the dust on the goods in time and reflect the freshness of the merchandise; < /p >

< p > six, "Lian", many commodities are related in the < a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a >. When customers buy a certain product, they will need to match the relevant products or arrange the arrangement carefully by the store staff. He will find that buying a product and adding a piece of goods will be a good match, so that the relevant commodity display is very necessary; (such as toothpaste and toothbrush, tea set and tea, garbage basket and garbage bag, etc.) < /p >

< p > seven, "time". When selling the products, the selling staff should pay attention to the quality and time of the goods, especially the commodities with shorter shelf-life, such as pastry and refrigerated goods.

Store personnel should follow the "first in first out" display principle. When the goods displayed on the shelves are taken away by customers, the replenishment personnel should first push the back products to the front row, then fill the back row with new production date; < /p >

< p > eight, "bright", that is to say, the location of commodity display should be placed as far as possible, with good light, good visual effect and enough brightness to ensure that goods are easy to find and easy to find; < /p >

< p > nine, "color", many customers in the store shopping is impulse buying, and the factors that cause impulse buying desire, besides price, variety, quantity and other reasons, the beauty and visual impact of packaging is also one of the important factors.

Therefore, when displaying the merchandise, the store staff should pay attention to the collocation of the products when they are displayed. The combination of cool and warm colors is suitable to avoid the centralized display of the different colors of different commodities, so as not to cause the confusion of customers' vision.

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