Tmall'S New Fashion Data Show That International Brands Are Flat.

< p > 421 Tmall's new fashion is the first large-scale promotional activity after Tmall's strategic launch. It is also the most important promotional event for summer wear.

The main promotion of the international brand, the opening of women's clothing, men's clothing, bags and other sub venues were all divided by international brands, which clearly reflected the specific implementation of "brand fashion" in Tmall five chemicals.

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< p > but there are businessmen reflecting that although international brands are displaying and traffic resources, sales are still not as good as expected.

The reporter will take you to make a review of the brand sales ranking of the 10 categories of the 9 major venues of Tmall's new fashion activities.

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< p > clothing is generally the largest category of sales in the mall.

During the April 21st activities, the top five sales of women's clothing industry in Tmall and Taobao were Han dresses, Ou Shili, rip, silk, Yin man and Chu language.

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"P", "oi Shi Li" is the only unknown a href= "//www.sjfzxm.com/news/index_c.asp" > traditional brand < /a >.

The top 20 of the women's clothing brands are online brands and traditional brands.

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< p > in the < a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear > /a > area, the top 20 of the sales ranked almost exclusively by traditional brands.

Only AMH of Han's clothing house broke into the top 20.

The traditional male menswear brands such as the seven wolves, Metersbonwe, JACK&JONES, and power are still firmly in the sales position.

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In the field of luggage and bags, < a href= "//www.sjfzxm.com/news/index_c.asp" > Tmall < /a > new fashion day, four P brands entered the top ten sales.

Among them, Imini sold more than 2 million in the day, ranking number one.

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< p > in the men's shoes, women's shoes, jewelry, underwear, outdoor sports and other categories, offline traditional brands have a larger sales advantage.

However, there are still some brands coming out to the top 10 or the top 20 of the sales rankings.

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< p > from the sales data analysis of the 10 categories participating in the event, the performance of Tmall's new fashion brands such as C&A, TeenieWeenie, M&S, ASOS, M&S, UNIQLO, Baozi and other international brands is not outstanding.

Cooperation between platforms and international brands still needs further running in.

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