Home >

Color Marketing Strategy Of Garment Enterprises Is A Winning Weapon.

2014/5/16 18:27:00 42

Clothing Enterprise Color Marketing Strategy

nowadays, there are many garment export enterprises in China, and there are many overseas processing companies, but the profit margins are very low. Why? Because the product style is designed by others. 
 we have done a good job in production technology, but in terms of innovation, we are far less intelligent in terms of intellectual property rights. Clothing design is nothing more than the organic utilization of the three elements of "color, shape and material". Foreign companies have defeated the national industry through the strategy of clothing color. 
 countries now want enterprises to spanform from manufacturing to creativity. Where should we start? First of all, we should start with the color of clothing. 
 overseas research and application of clothing < a href= "//www.sjfzxm.com/news/index_c.asp" > Color < /a > are related to their high degree of marketization. When the competition is very fierce, the enterprise will think of more detailed strategy. 
 China < a href= "//www.sjfzxm.com/news/index_c.asp" > reform and opening up > /a > 30 years. Basically, it is a seller's market. Merchants do not feel strong competitive pressure, so they do not attach much importance to color. But once the seller's market turns to the buyer's market, once the market competition becomes more and more intense, the strategy of clothing color becomes more and more important. 
At present, China is still lagging behind many foreign countries in this area, but we can do it from now on, P. When different businesses are pursuing the market strategy, they need to go through in-depth research. Different customers have different preferences for color. Enterprises should develop color according to the preferences of their customers, and can not imagine it without imagination. 
 top companies always take the lead. It can be asserted that color marketing strategy is always the magic weapon for excellent enterprises. 
 of course, a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a > color matching has just begun to take root and blossom in China's land, and it is still immature. There are still some problems to be improved, such as the establishment of color system suitable for China's national conditions, the systematization of training materials, the shortage of professional teachers, the scarcity of color researchers and so on. 
 in order to promote the healthy development of this profession, we need to absorb advanced experience of developed countries constantly, combine with China's national conditions, not be short-sighted, eager for quick success and instant benefit, must study and study down-to-earth, improve the color cultivation and aesthetic quality of the whole people, and make our modern life truly colorful.