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Shoe Clothing Business World Cup Data: Website Traffic Increased 40% German Team Jersey Sales Highest

2014/6/20 10:06:00 27

Clothing Shoes And Hats World Cup Shoes And Clothing Business

World Cup merchandise price per unit price exceeds 500 yuan < a href= "http://sjfzxm.com/news/index_f.asp" > ADI Jersey < /a > sales volume rises 60% "/strong > /p >
In June P, Adidas, a high-tech brand in the sporting goods industry, became the official sponsor of the 32 teams in the world cup. It is understood that the shoe and clothing business is benefited from the influence of the World Cup sports events, and the sales season of football category sports goods is coming. 
, as one of the largest fashion shopping platforms in China, the excellent shopping mall of the world, during the 2014 World Cup, 4-6 special discount events on sports goods were held to match the world cup. According to Wang Enbin, director of the marketing department of the best buy Fashion Mall, "from the flagship statistics of Jingdong flagship store, Tmall mall and excellent shopping mall, the sports brand goods represented by Adidas, Nike and PUMA increased by 28% over the same period last year, a 32% increase over the same period in 2013. It is expected that sales will increase by more than 45% in July. " 
 at present, the excellent shopping mall has 2014 fans' clothing and < a href= "http://sjfzxm.com/news/index_f.asp" > /a > of the 8 teams of the top 32 teams in Brazil, Holland, Argentina, France, Germany, Spain, Portugal and England. According to statistics, during the world cup, the website traffic increased by 40%, the sales of Adidas Jersey increased to 60%, and the German sportswear sales ranked 400-500 at the unit price of $400-500. About 40 percent off of Adidas's and Nike's 2014 new football shoes are well received. The number of orders is concentrated on the team, with a larger volume of single orders. In addition, the world cup related cultural shirt, backpacks and other products in the young student consumer groups have a high degree of concern. 
 Beijing, Shanghai, Guangzhou and other domestic mainstream cities become the main consumer market of sports commodities during the world cup. Excellent purchase is an important online distribution channel for Adidas, Nike, PUMA and New Balance. It has exclusive price advantage and goods resource advantages. Compared with other brands of shoes and clothing, the merchandise discount of excellent purchase is basically at the lower level of the whole network, with a minimum discount of 2-3. As an excellent purchase of 6 class VIP users, Miss Han, more than 80% of the purchase volume comes from the purchase of the best buy sports shoes and clothing, excellent shopping mall sports commodity price advantage is obvious, about 50 percent off of the majority, in northern Shangguang and other big cities are highly concerned. 
"A href=" http://sjfzxm.com/news/index_f.asp "superior shopping mall /a" held various activities related to the "World Cup", buying sports related products, participating in the surprise activities such as "getting the 30/50 yuan coupons", "sending Samba balls / sneakers" and "being awarded a mysterious gift bag". During the June World Cup group and finals of the world cup in June, a special world cup channel was set up in the shopping mall. Users can login to the world cup channel of the best buy Fashion Mall, inquire about the relevant sports knowledge, sports discount products and interactive activities related to the world cup, and the new media such as the official purchase of WeChat and other new products will also be launched in the world cup related thematic events. it is reported that during the world cup