Semir'S Costumes Are Constantly Signed, "Professor Kim Su Hyon" As Spokesperson.

Since P entered into June, many brokers began issuing investment strategies for brands' < a target= "_blank" href= "//www.sjfzxm.com/ > clothing < /a > in the second half of the year.

From the relevant reports, compared with the first half of the year, the clothing retail industry continues to bear pressure, and there is no sign of improvement in the overall retail environment.

It is unlikely that the industry will see a marked improvement in the second half of the year.

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< p > although there are no signs of improvement in the industry at present, it is in the process of shuffling the industry that there will be some innovative enterprises running out. They may rely on endogenous factors such as mode innovation and product positioning to surpass competitors' companies, or marginal improvements in operational data and financial indicators.

Such companies deserve investors' attention in the second half of the year.

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< p > recently, Semir < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > can be described as continuous action. The company signed "Professor Kim Su Hyon" as the spokesperson of Semir brand, and the original Lee Min Ho spokesperson identity remained unchanged.

It is understood that Kim Su Hyon officially endorsed Semir brand will start in the second half.

Semir has signed the starring "long legged Obama" Lee Min Ho in the heat of the Korean drama "City Hunter" to enhance its brand awareness.

This will also make full use of its influence in the mainstream consumer groups after 80 and 90, to promote product sales, and to focus on online core buying groups, which is expected to reduce online marketing costs and enhance consumer recognition of products.

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< p > over the past 2 years, Semir's leisure wear business has been mainly engaged in inventory, closing no profit business, internal organization adjustment and product upgrading.

The company said that the main focus of Semir brand in 2014 focused on improving supply chain management, pforming supply chain management from loose to close cooperation in the past.

The number of suppliers is obviously reduced, orders are tilted to a few high-quality, efficient suppliers, so as to ensure the quality and delivery time of the products and enhance the competitiveness of the company's products.

Guoxin Securities believes that Semir children's clothing to speed up the pace of industrial chain extension, casual clothing breakthrough is also worthy of attention.

Benefiting from the fast-growing children's clothing market, the company's children's clothing business is expected to continue to exert its strength. At the same time, it will accelerate the extension of the children's industrial chain, build around the Barbara core VIP customer base and resources, channels and supply chain advantages to build a multi format combination of children, and create a one-stop service platform for children's industries, including children's wear and animation, which is expected to open up new imagination for the company.

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At the same time, P focuses on the positive changes and breakthroughs in the company's casual wear business.

In recent years, the company's leisure wear business has been basically stable and its inventory pressure has been gradually relieved. In 2014, the growth rate of a href= "//www.sjfzxm.com/news/index_f.asp" > the order //www.sjfzxm.com/news/index_f.asp < /a > in spring and summer and autumn and winter has shown a positive signal of the gradual resumption of confidence in the terminal.

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P > as of June, a number of institutions made a forecast for the company's 2014 performance, with an average forecast net profit of 1 billion 83 million yuan and an average forecast of 1.62 yuan per share.

According to this forecast, the company's net profit has increased by about 20.12% over the same period this year.

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