Children's Shoes Together With Golden Eagle Cartoon To Create The First Brand Of Children's Health

In June 20th, Where is Dad going 2 "In Hunan satellite TV and video website launch, compared to" Daddy where to go "in the first quarter of the first phase ratings increased by 120%. This has also pushed the popularity of star reality show to the peak, and has also promoted domestic children's products brand and other related industries. Children's shoes Children's clothing and children's products began to heat up.

With the further fierce competition in children's products industry in recent years, all-round and three-dimensional dissemination has become the only way for brand communication to remain viable. Little rabbit As a well-known brand of children's shoes, this year pays more attention to three-dimensional dissemination and new strategies in brand communication. According to Zhang Wenca, manager of bunny planning department, "in 2014, bunny brothers will form a comprehensive, three-dimensional and integrated communication channel through traditional media, Internet media, mobile media and social media to help brand develop rapidly."

At the beginning of this year, 2014 new advertising films were launched. The film uses innovative shooting techniques to give people a unique picture. Later, the rabbit and the Hunan satellite TV "Golden Eagle cartoon" channel carried out the 365 day, multi time and high frequency TV advertisement broadcast throughout the year.

At the same time, the interactive communication between the WeChat rabbit public platform and the "watching the ads win the good ceremony" has also been carried out simultaneously. It has opened up the online and TV media advertising in all directions, so as to seize the commanding heights of the industry.

On the Internet media, the strength of the rabbit has been strengthened. This year, rabbit has conducted deep cooperation with the world's leading shoemaking industry portal, mainstream industry media in the field of brand promotion and promotion, and has made deep integration of network media to maximize the advertising effect.

This little rabbit has stepped up its efforts in brand communication, and has integrated media resources such as network, TV, outdoor, terminal and other media resources. It has formed a three-dimensional communication strategy of "happy childhood and wearing little rabbit brother" brand concept, further enhancing brand awareness and loyalty, and making full efforts to build the first brand of Chinese children's health equipment.