Sales Promotion Is The Main Link Of Marketing Communication System.

< p > sales promotion is the main link of "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > marketing < /a > communication system. It is also the main tool and means of holiday marketing. Therefore, developing a complete and effective sales promotion plan is the key to success of holiday marketing.

It is very necessary for the enterprise's marketing strategy makers to understand the following steps and contents of sales promotion.

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< p > 1. sales promotion < a href= "http://? Www.sjfzxm.com/news/index_c.asp" > market type < /a >.

Different market types require different types of promotional tools, such as restaurants and supermarkets, supermarkets and department stores, commercial buildings, shopping malls and hypermarkets have similarities and differences in their characteristics and environment, so the choice of sales promotion methods should be different.

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< p > 2. competition conditions and cost allocation.

This includes the strength, conditions, advantages and disadvantages of the competition in the enterprise itself, and the conditions and environment of the competitive brand.

Accordingly, the reward scale, quantity, variety, discount rate and reward design and award rate, product sales cost and additional interest cost (the reward and recovery rate of investment) can be formulated.

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< p > 3. < a href= "http://? Www.sjfzxm.com/news/index_c.asp" > sales promotion < /a > media choice.

For example, the selection of such a promotional tool, the media must be combined party, how much directly to the customer, how much of the distribution in the packaging, how many direct mail to the home, how many newspapers, magazines, incidental, etc., should be quantified and refined rationalization.

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< p > 4. timing of sales promotion.

The timing of sales promotion is the life clock of festival marketing. Too long and too short will restrict the smooth development of holiday marketing.

According to the practice of foreign countries, holiday marketing promotion date is 3 weeks, and the first 7 days are the promotion period. The duration of each period is the average purchase period.

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< p > 5. sales promotion target selection.

Holiday marketing requires a wide variety of promotions.

Sorting out primary and secondary and correctly selecting sales promotion objects are the most important factors to carry out holiday marketing.

Generally speaking, only when the product is pferred to the consumer, can the business operation be completed finally. Therefore, the object of holiday sales promotion should be to stimulate the consumers and supplement sales incentives to retailers.

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