Gifts And Theme Promotions Have Sprung Up.

nowadays Agent The understanding of sales promotion has not simply stayed at the level of "improving sales performance" and "handling inventory", but gradually developed longitudinally, trying to find a more valuable market behind "promotion". In particular, the changes in the operation of agents of international brands and front-line brands are more obvious.

"Long term marketing experience tells us that in the new market environment, sales promotion is not only a simple discount and price reduction, but on this basis, a powerful weapon for in-depth communication with consumers." A Japanese brand Beijing agent Guo Yan said.

We have to admit that at present market environment The sales promotion information of the brand is overwhelming, but it can hardly be remembered and convinced by consumers, which has seriously affected the brand status and brand value. A senior marketing expert said: "the way to promote sales is not to promote the current sales promotion, but to solve the problem of sales promotion. Promotion is not only a tool to increase sales volume, but also makes the promotion level too low, and there is no way out. Promotion is not a devil who hurts the brand. On the contrary, if the sales promotion is well done, it is easier to establish consumer's concern and understanding for the brand. It is a good tool to promote brand loyalty.

This change is very evident in this survey, which can be fully explained from "several promotions and brand promotion activities done in one year" and "which form of product promotion activities are adopted".

In the 2007 survey, 15.6% of the agents did not do any promotional or promotional activities during the year, compared with 4% in 2010. The change in the number of promotions is also very interesting. The comparison between 2009 and 2010 is not difficult to see that the agents' annual promotion and brand promotion activities have increased 1 to 3 times and 4 to 6 times, but 7 - 10 times and 10 times have formed negative growth.

During the visit, the author talked with many agents on the question, and the results reflected that the sales promotion of clothing agents has become an independent system tool. In the process, we should consider not only the strategy and tactics of the competitive brand, but also the communication and communication between consumers and the consumers, so as to establish the consumer's concern and understanding of the brand, and then maintain the brand and promote the brand marketing.

The clothing agency industry is no longer an era of "promotion" when there is stock. How many promotions can the brand do in one year to increase brand value? More than a few times it damages the brand image, which is scientifically analyzed and is becoming clearer in the agent's mind.

From "product" Sales promotion It is also obvious that this change can be observed in the main form. Data from a number of market surveys show that "buy gift" and "theme promotion" have absolute right to speak in many promotional ways.

"The same is to let profits, discounts and rolls back is a double-edged sword. Although reducing inventory to speed up cash flow, it damages brand image and makes consumers increasingly aggrieved. In particular, famous brands or newly opened stores and counters have both the "taste" restrictions, and the demand for popularity and cash flow. Stimulating consumption is stimulating sales. From the standpoint of maintaining image, buying and presenting a more respectable number, using "affection" to do connotations, and surpassing the price figures of simple images, can well adapt to the psychological satisfaction of people's pursuit of "spiritual pleasure" nowadays. Guo Yan said.

Whether buying or selling or theme promotion is actually the concrete embodiment of rational consumption in the market today, which makes it possible for the high quality clothing enterprises to get rid of the low price war and devote themselves to the brand construction with high added value, thus striving for greater market space.