Shop No. 1 To Join The Family Familymart O2O Layout And Then Overweight

Following the opening of COSCO bay city large community service center in March this year, the O2O strategic layout of No. 1 store was overweight again after April's holding of the "super good" chain store.

　　 Shop 1 Wang Haihui, vice president of the operation Department, said that the FamilyMart self promotion of the family was another upgrade of the "last mile" after the 1 shop followed "punctuality" and "fixed day". This service not only enables users to receive goods at any time, but also takes care of users' needs for privacy and security.

According to the briefing, the 1 family store FamilyMart offers "24 hours self mention" and "cash on delivery" service. When placing the order, the user chooses the nearest FamilyMart convenience store. When the package is delivered, it will receive a SMS notification. The whole family will arrange for the person to keep the parcel, and the user will bring his valid identity card and the phone number.

"The two sides realized in early June. operation flow The complete docking of order data and TMS transportation management system. The two sides will also carry out a number of market promotion cooperation in combination with their respective consumer groups and store strengths. Wang Haihui said.

Whole family FamilyMart Wu Lingling, Minister of China's service commodity department, said: "cooperation with shop No. 1 is an effective complement and win win between online and offline retailing. For shop No. 1, it can provide users with a flexible way of receiving goods, while reducing logistics costs. The family FamilyMart will also borrow the big data from the 1 store and precision user marketing to enhance the store traffic and attract two consumption.

The family FamilyMart brand officially entered the Chinese market in 2004. Now it has entered seven cities in Shanghai, Suzhou, Hangzhou, Guangzhou, Chengdu, Wuxi and Shenzhen. The number of total stores has exceeded 1160. The clean interior environment and standardized warm service are favored by modern urbanites. The slogan "family is your home" and brand spirit are deeply rooted in the hearts of the people.

According to the industry, shop No. 1 has the leading edge in the B2C market of food, beverage and other fast moving products, and users of daily necessities have a high frequency of purchase. The service mode of "online ordering and offline promotion" largely solves the internal demand of mainstream users of online shopping. The advantages of one-time opening of 300 self raising points in operation efficiency improvement and cost saving are self-evident. In terms of O2O, shop No. 1 frequently attacked and took the lead in the domestic electricity supplier.

In May of this year, Yu Gang, chairman of shop No. 1, analyzed the trend of e-commerce in the next 5 years at the Twelfth Chinese business leaders' Summit (Shanghai). They believed that the traditional retail industry was going on the line, and the electronic commerce went down the line. Finally, it must be the integration of O2O. In the future, online and offline retail will complement each other, give full play to their unique advantages, and provide customers with multi-channel and different scenarios of shopping solutions.