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Balance Treasure: 80% Of The Total Amount Held After Nearly 50%

2014/7/12 9:49:00 22

Balance TreasureRevenueFinancial Management

There are more than 100 million users in the balance of treasure. In other words, there is a balance treasure user in every 13 people in China, which is more "full sample" than the general "sample survey". Big data "


And the number of customers has made Tianhong Zeng Li Bao monetary fund the largest number of clients in the world, and has become the fourth largest Monetary Fund in the world. As of May 26th, the scale of the balance reached 574 billion 200 million yuan, running 1st anniversary for the treasure powder income of 11 billion 800 million yuan.


The preceding report shows that the balance of treasure is 5030 yuan per capita, the average age of each is 29 years old, and the ratio of 80 to 90 is 76%. After 80% of the total number of people accounted for 43.82%, the amount of holding the balance reached 49.76%, and the contribution of the balance treasure was nearly half; the age group of 18~22 years old students accounted for 20%.


After 80 is absolute. High-frequency traders "In the 496 million transfers, 810 million consumption and cash withdrawals of the balance treasure, more than half of the number of transferred and transferred products after the 1980s were exceeded. However, the balance treasure is not a patent for young people. 3.8% of Bao powder is over 50 years old.


Besides, Yu Bao At the beginning of the line, the gap between the number of effective users of men and women was very large, reaching 21.8 percentage points, but gradually narrowed over time. Until the 10th decade, the gap was shortened to 5.9 percentage points, approaching the proportion of men and women in the whole country.


In most of the 31 provinces and municipalities, the majority of the men held more than the female or the equivalent. Only three of Zhejiang, Shanghai and Heilongjiang had higher holding amount than men, and the number of female users was also higher than that of men.


Zhou Weiguo, director of the big data center of Celestica fund, told the twenty-first Century economic news reporter that the Celestica fund big data center has more than 10 billion level of data processing capability. As of May 26th, there were 5 billion 300 million basic data and 15 basic data dimensions.


These 15 maintenance also include all kinds of cross analysis, such as geographical and age cross analysis, and some involve many complex models, so the basic data reach 9 billion 600 million, and the data dimension is 35.


For example, the analysis of "customer churn" is based on the basic data such as simple customer transfer amount, turn out times, weekly / monthly behavior rules, withdrawals and consumption ratio. Celestica has also set up a customer churn LOGIT model. The single model uses 17 variables, including 1 target variables and 16 candidate input variables, using data to record 960 million effectively.

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