Let More People Wear Their Own Brand Clothes.

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< center > < img alt= "Shi Rui Zi.

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< p > character card: Shi Rui Zi, graduated from the Maran Oni Marangoni school in Italy in 2012, opened a studio in August 2013 and registered Chongqing stone Ru dress Co., Ltd. and its independent clothing brand "SHUR RUITZ" in 2012.

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< p > > a href= "http://sjfzxm.com/news/index_x.asp" > style < /a > and flower pattern design. Fabric printing is made in Shanghai and sizes are customized.

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When p was interviewed by our newspaper reporter, Shi Rui wore his own work.

She seems to be modeling at any time.

If a friend likes it, she takes out the tape measure and orders.

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Shi Rui, who was born in 1990 P, is an independent fashion designer.

In China, this industry is as young as Shi Rui.

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< p > nowadays, the independent fashion designer group is already an important role in Chinese fashion circles.

The trend of "one size and small volume" that they set off made consumers see the difference from mass production of garments.

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< p > graduation show: London Fashion Week < /p >

When p was high school, I liked to scribble, and wanted to study fashion design.

In the high school age where most people are still at a loss for the future, Shi Rui has a clear goal and the way to achieve this goal.

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< p > no painting base, she went to Sichuan and the United States for half a year's training at the time of high school, then sent her sketches, gouache and watercolor works to the famous fashion Institute of Italy Maran Oni Fashion Institute.

Not long after, she received the letter of acceptance, and stepped onto the first step to realize her dream.

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< p > Maran Oni Fashion Institute has three campuses in Europe, Milan, London and Paris. Because it only used English in the first place, Shi Rui chose to study in London campus. After 1 years of Italian learning, she went to Milan campus.

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< p > "when our students entered school, there were 4 classes in London campus, leaving only two classes left.

There are 10 classes in Milan campus, and only 4 classes left. "

Shi Rui said that only one school was allowed to "hang" a school year, otherwise they would have to leave.

Although some students only hang up 1 subjects, they can not rebuild them because of the time limit of visas, and they can only give up.

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On the eve of graduation in 2012, Maran Oni Fashion Institute chose 20% of the outstanding graduate students' fashion show according to its usual graduation works. The 6 graduation design works of Shi Rui Zi were listed, and 1 of them were selected for 5 days of London Graduation Fashion Week (one of London Fashion Week's series activities). P

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The excellent debut of P has strengthened the determination of Shi Rui to dream.

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< p > because of love, insist on < /p >.

< p > independent fashion designer is not a smooth future.

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< p > "you need to start your own studio, hire your own backbone members, and design your own pocket.

Sales of products depend on their social resources.

These elements are indispensable. "

Shi Rui looks at these difficulties with sober eyes, because these are all compulsory subjects when she studied abroad.

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"P", "at that time, the market of bovick street, which is half an hour's drive from London campus, is a place I often visit, where the fabric accessories are very complete, and sometimes I get into it for a long time, especially before every examination."

Shi Rui said that the examination is a comprehensive assessment of the integration of design, print, sewing and later graphic advertisement design. There will be a special model to wear the candidates' works, and teachers will score. "A series of designs will have many sets, so you can't afford to cram for a long time, and you need to prepare well for a long time.

Even so, the week of the exam must be vigil and vigil.

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< p > "designers not only provide creativity, but also do manual work."

She said that time and again, many students quit the show, but they kept it down because they liked it too much.

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< p > wine is also good at calling /p.

< p > Shi Rui designs a printed pattern and sends it to WeChat friends circle.

She felt a sense of accomplishment when she heard that her friend wanted to make this flower pattern.

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< p > to make more people who like their designs wear "SHUR RUITZ", Shi Rui intends to open the first brand concept store in North Bin Road in September this year.

According to her idea, the tone of this shop is made up of two colors: black and white. Besides its own brand, it sells some independent foreign designers' works, and provides consumers with their brand positioning consumption scenarios - coffee drinking, small design salon, tasting art works...

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< p > "if you can sell 1 pieces per day, you can break even in about 3 months."

Said Shi Rui Zi.

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Less than P, however, she knows very well that this is an optimistic estimate. Independent designers, after all, are not known to most people, and their brands also have a long process of nurturing.

But she believes she can stick to this niche market.

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< p > of course, persistence is not waiting for a rabbit.

Shi Rui has signed a contract with a British public relations company to prepare for promoting her brand: small show, media and buyers.

Through all kinds of channels, SHUR RUITZ will appear in the domestic and foreign markets at the same time. If it goes smoothly, it will also appear in London Fashion Week this autumn and winter.

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