Synergy With Mergers And Acquisitions To Achieve Epitaxial Expansion And Market Concentration To Accelerate Industry Reshuffle

"P", a leading enterprise in the field of domestic dietary supplement industry, was released in the evening of July 11th. The company intends to issue 70 million shares of A shares to no more than 5 specific investors, and the total amount of raised funds will not exceed 1 billion 900 million yuan. < /p >
< p > it is reported that the fund-raising fund will be used in the four stage construction project of Zhuhai production base, Guangdong Bai Jia Shan single product operation project, "technology operation center project", "information planning and construction project" and "terminal fine management and brand building project". < /p >
Deputy general manager of P, Mr Tung Mo Lin Chi Cheng, said that the company is facing the opportunity of the rapid development of the dietary supplement industry and the opportunity to integrate the industry more closely. With the help of the refinancing, the company will have the opportunity to integrate multiple resources and occupy a larger market share. < /p >
< p > < strong > < a > href= > //www.sjfzxm.com/ > > Industry > /a > in high speed growth period < /strong > /p >
< p > Xu Huafeng, Secretary General of China Health Care Association, said before that the dietary supplement industry in 2014 will still be in the golden period of high growth. < /p >
< p > data show that the per capita consumption of dietary supplements in China is only 1/10 of that in the United States, which is equivalent to the mid 80s level in the United States. Income increase, consumer education, elderly population increase and government promotion jointly promote the rapid development of the industry. China's dietary supplement industry sales volume is expected to grow by more than 15% over the past year, and the growth rate of non direct channel is expected to exceed 20%. < /p >
Less than P, the market size of dietary supplements (non direct marketing) is expected to reach 100 billion yuan in 2020. < /p >
Less than P, industry insiders say that the unique advantage is that China is sitting on the fastest growing market and will soon become the world's largest market in the industry. Judging from the announcement, the fund is mainly used for production, operation and information construction, and funds for future mergers and acquisitions and project layout. Looking forward to the future, he will take advantage of the capital market and create a "nutriment United Nations". < /p >
< p > < strong > industry is more dispersed, < a href= "//www.sjfzxm.com/" > leading enterprise < /a > enterprises seize the opportunity "/strong > /p".
< p > January 2012, the national development and Reform Commission and the Ministry of industry jointly issued the "12th Five-Year development plan" of the food industry, and put forward specific requirements for the "nutrition and health food manufacturing industry": by 2015, the output value of nutrition and health food reached 1 trillion yuan, an annual average growth of 20%; and the enterprises with more than 10 sales revenue of more than 10 billion yuan, the production concentration of the top 100 enterprises exceeded 50%. < /p >
< p > under this background, industrial resources will be further concentrated on leading enterprises with core values. < /p >
< p > at present, the vast majority of similar enterprises in the domestic market are mainly local and OEM brands. The increasingly perfect industry regulation has provided a good environment for the development of leading enterprises. Analysts believe that through synergistic M & A, health will further consolidate the market position, also means that the domestic health care industry or will usher in a major reshuffle, industry concentration to accelerate. < /p >
< p > < strong > the combination of production and finance achieves the extension of < a href= > //www.sjfzxm.com/ > expansion > /a > /strong > /p >
< p > it is understood that Mr Tang's core competitiveness is outstanding. Not long ago, he invested in Internet finance. He hoped to make full use of the Internet financial platform to provide value-added services for the upstream and downstream of the company, so that the upstream and downstream customers could grow together with the company and consolidate the core position of the company in the industrial chain. < /p >
Since the beginning of this year, P has launched the "nutrition home center" system, and has established a "nutritionist member store" and "nutrition home experience center". The aim is to enhance brand reputation and customer loyalty through the promotion of terminal service strength, to enhance customer reputation and customer loyalty for the excellent service value and shopping experience of customers. The new marketing management system will be customized to help dealers improve their service and management capabilities so as to increase the growth rate of the same store. At the same time, we should speed up the development of the "Twelve basket" project of health management brand based on mobile Internet thinking. < /p >
< p > Lin Zhicheng said that the company will further develop new products, new brands and new business models through R & D, M & A and cooperation. < /p >
Through the issuance of the P, Mr Tang is expected to enhance the core competitiveness and provide a capital base for the subsequent cooperative M & A activities, which will help to further expand the scale of corporate capital and net assets, enhance the operational stability and risk resistance capabilities, and achieve a benign interaction between industry and capital and accumulate high growth in the second quarter. < /p >