Clothing Franchised Brand Selection

< p > in recent years, a href= "//www.sjfzxm.com/news/index_c.asp" > joining /a > chain operation has attracted more and more attention from entrepreneurs. There are various forms of franchise such as home textile brand, clothing, catering, dry cleaning and so on. According to a survey, 80% of the independent retailers in Japanese retail industry have closed down in the first year, and only 8% of those who can hold up to fifth years; while the a href= "//www.sjfzxm.com/news/index_c.asp" > retail > /a > chain stores finished only 20% in the first year, and 77% of the chain stores survived to fifth years. By contrast, we can see that the current popular in the industry, "joining must be more cost-effective than their own business" is not unreasonable. But these data do not mean that 100% of them will be successful after joining. The key to success is that franchisees should plan their own businesses. < /p >
< p >, then how to choose the high quality franchised brand: < /p >
< p > 1. Pay attention to whether the staff are professional and sincere, which will affect the atmosphere of cooperation. < /p >
< p > 2, do not be cheap, try to choose products with high cost performance in similar products to join. Because franchisees have a process of brand accumulation and enlargement. < /p >
< p > 3, first of all, find the difference between the brand in the same industry and whether it is competitive in the market. < /p >
< p > 4, now is the era of "service is king". Is there any unique place for enterprises to serve? < /p >
< p > in addition to the above considerations, choosing a good brand and good chain business is the first step in successful chain operation from a large perspective. Franchisees should also make in-depth understanding and inspection of various conditions promised by manufacturers. The following is the author's experience after reviewing a large number of successful franchisees. < /p >
< p > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > Company < /a > boss's credit. < /p >
< p > 2, whether the company has a professional and complete organization, and the quality of the employees you are contacting with. < /p >
< p > 3, whether employees and franchisees are constantly changing. If so, it is likely that the company has no stable business objectives and sustained performance. < /p >
< p > 4, the confirmation of the company's business license and business scope. Is the company formal and legal and has sound financial structure? < /p >
< p > 5, whether the company's products have market prospects, whether the company's product development and innovation ability is strong enough. < /p >
< p > 6, is the company's national publicity plan credible and operable? What is the future planning of the company? < /p >
< p > 7, the company's careful operation after choosing the right affiliate brand does not mean that the franchisee can enjoy their lives. The franchisee needs to take the initiative to run a franchised store. When it comes to the specific operation, there are no two kinds of business with general shops. < /p >
< p > 8, whether the company has a complete franchise contract, whether there is a reasonable explanation for the return and termination clauses in the contract. < /p >
< p > 9, let's take a look at the operation of the franchisees. Is the relationship between headquarters and franchisees good enough to manage effectively? < /p >