The Top Of The Three Big Mountains Is The Top Of The Mainland Department Store

The huge signs of department stores are still shining in the sun, while the industry boom has dropped to freezing point.

In the first half of this year, there were at least 12 department stores closed nationwide.

As of September, only 3 stores in the Pearl River Delta have been closed.

Insiders pointed out that by the blind expansion, electricity supplier impact, competition and central anti-corruption "frugal wind" and other factors, the department store industry "shop tide" materials continue to attack.

In order to save themselves, department stores have been "touching the net", but the effect remains to be seen.

In September, the sun was still hot in Guangzhou.

The reporter came to the modern department store in Xintang, Zengcheng, and found that the 1 to 4 floors were closed and decorated, and the roaring of the construction came from time to time.

Similar closures of the plot, also in the modern department store West City stores, shop outside the ten meters long billboards have emptied, 1 to 3 storefront stores also put out the lights, the whole shopping mall is darkened.

High cost and low growth become normal.

A modern department store in two stores said in a statement that the new stores in Xicheng, which opened in 2013, cost 46 million 710 thousand yuan (RMB, the same below) because of the huge increase in cost.

Another Beijing Road store opened in 2012 also suffered a loss of 17 million 590 thousand yuan in the same difficulty.

The Foshan Nanhai store, which is also quietly closed, has also been dismantled, and the parking space is sparse.

Hu Liping, general manager of shinguang department store, told Dagong Bao reporter that "the objective reason for the withdrawal is that the cost of the new store is too high, while the growth of performance is slow."

"Rent, labor and energy costs account for 70% of the cost of the incubation period, and these costs are rising."

Hu Liping pointed out that department stores are generally large in size, ranging in size from 1 to 40 thousand square meters.

"In recent years, manpower and energy consumption are rising, and the new store is struggling."

According to the statistics of key retail businesses in the first half of 2014, there were 12 stores in the first half of the year.

Hu Liping pointed out that in recent years, the collapsed department stores were often opened in new stores from 2011 to 2013, "because the department store industry was in an upward stage, and everywhere it was, the industry was deteriorating, and the new shops in the breeding period were the first to fall."

"This is only the beginning. In the future, there will be a tide of mergers and acquisitions, and there will be only more than 10 department stores in the country."

Chen Haiquan, an independent director of Guangzhou friendship store, believes that the department stores' self cleaning door will become more and more intense. "High cost and low growth have become the norm in the industry. The department stores are paying for the blind expansion of the previous years, and the bad stores will be the first to be cut down."

At the same time, the competition in the same industry has become a close fight.

Near the Nanhai store of Xinguang department store, there are two commercial properties of Vanke Plaza and Wanda Plaza.

Hu Liping sighed: "within 2 kilometers, there are more than 10 department stores competing at the same time, and new stores have no foothold."

"The status quo of department stores is that there are tigers in front of wolves."

Hu Liping believes that in addition to fierce internal competition, the impact of external network electricity providers, but also let the department store industry into a low growth dilemma.

"Traditional department stores can not leave the business circle, and the radiation range is limited.

On the contrary, online shopping has no restrictions on time and space, and the high cost performance of goods has changed the shopping habits of most young people.

According to the Ministry of Commerce, China's retail sales in the first half of the year were 1 trillion and 100 billion yuan, up nearly 48% over the same period last year, 26% higher than that in the general merchandise industry.

According to the survey by State Richard Ellis, the operating profit margin of China's major listed department stores last year has declined for 3 consecutive years.

In addition, Chen Haiquan added: "the downturn in department stores is also related to anti-corruption efforts in recent years, and the number of people who use luxury shopping cards to consume luxury goods has plummeted."

Guangzhou friendship semi annual report revealed that "frugal wind" was one of the reasons for its performance decline nearly 20% over the same period last year.

"Double digit decline in the performance of traditional department stores in the whole province is a way out for business pformation."

Cai Yong, deputy director of the Guangdong Provincial Department of Commerce, said in an interview with this newspaper.

Today, large department stores in the Pearl River Delta have "touched the net" to save themselves.

New stores such as "Guang Baihui", "modern network" and "friendship network Tesco" have springing up everywhere.

Cai Yong revealed that in order to encourage the pformation of traditional department stores, the provincial government launched the activities of "Guang Ye online". "We will grant subsidies based on the profit margin of the e-commerce platform."

But by comparison, the reporters found that compared with the pure e-commerce platform, the traditional department store has no advantage in commodity variety, price and customer service.

"If the department store touches the net or maintains the" shop in store "mode, the success rate is very low.

Chen Haiquan believes that the department store has been offline for a long time, and its ability to operate itself has deteriorated, so it can not adapt to the high demand for product management capabilities.

In this regard, he suggested that the department store "touches the net" needs to throw away the traditional management thinking, starting from "online drainage and offline consumption", and reassembling products for specific customer groups in online stores.

There are large department stores busy to improve the online platform.

A senior personage of modern department store revealed that the "single product management mode" under the joint mode will connect the online single product with the supplier's backstage data, so as to find out the supplier's inventory problem.

Some smaller department stores, such as Xinguang department store, said that they would not catch up with the "net tide" and would continue to cultivate their customer experience and membership services.