Wu Xiangdong, Chairman Of Huarun'S Board Of Directors: Behind The Scenes: Or Arrested For Song Lin Case

In November 10th, Huarun issued a notice announcing that since November 9, 2014, the executive director and chairman Wu Xiangdong resigned as chairman of the company's board of directors and resigned for private reasons.

Wu Xiangdong has been serving as chairman of the board for less than a year, which has raised concerns about the high-level changes of the Huarun department.

According to headmaster Jun, Huarun land belongs to Huarun group, so the personnel adjustment audit process is very strict, if not for other considerations, it will not be easily adjusted.

For this reason, the headmaster called Wu Xu mobile phone many times to understand the truth behind the incident, but it failed to get through.

After a lot of verification of the headline gentleman, this morning, a friend of the headline gentleman told Wu Xiangdong about the flash words, which was caught by the Central Commission for Discipline Inspection.

In April 22nd this year, Wang Hongkun, executive director of Huarun land and vice chairman of the board of directors, resigned on personal health grounds, but was actually taken away for investigation.

Wang Hongkun, 45 years old, served as deputy general manager of Huarun (Group) enterprise development department, vice president of Huarun Wanjia Co., Ltd., director of Huarun Investment Development Co., Ltd.

In July 17th last year, a media reporter in the real name of micro-blog reported that Huarun executives such as Song Lin had serious dereliction of duty in Huarun's acquisition of gold assets, causing huge loss of state assets.

Since then, Song Lin, former chairman of Huarun group, Wang Shuaiting, former vice chairman of Huarun group, Huarun financial CEO Wu Ding, Huang Daoguo, Wang Hongkun, former director of Huarun group and Wang Hongkun have been taken away for investigation.

Now the Wu Xiangdong, who is 47 years old, is a senior member of Huarun group. He joined Huarun group as early as 1993. So far, it has been more than 20 years.

In 2005, he took office in Huarun, and replaced Wang Yin, former chairman of Huarun land, in June 2013. He became the chairman of Huarun's board of directors, responsible for Huarun's overall business, strategic deployment and risk management.

How will Huarun develop?

No matter whether Wu Xiangdong was arrested for "Song Lin incident", but for Huarun's personnel changes, the outside world's greatest concern is whether it will have an impact on the future development of Huarun.

Wu Xiangdong, who succeeded Wang Ying as the chairman of Huarun land in June last year, made a strategic adjustment on the layout of Huarun's first year's decline in gross profit margin.

According to media reports, Huarun land in 2010 and 2011, respectively, spent 19 billion yuan and 19 billion 500 million yuan in a large number of two or three line cities to take large.

But then, the real market continues to be good for the first tier cities. In the second half of 2012 and 2013, the three tier city market shrank gradually, and the gross profit margin of Huarun land in recent years was also greatly affected.

According to public information, the gross profit margin of Huarun land in 2011 was 39.5%, then decreased to 36.9% at the end of 2012, and then dropped to 31.4% in the middle of 2013.

In order to raise the gross profit margin, in the second half of 2013 after Wu Xiangdong's helm, Huarun land repeatedly replenish its land reserve at a high price in a second tier city such as Guangzhou, Shenzhen, Chengdu, Taiyuan, Chongqing, Hefei, Hangzhou and Xiamen.

After entering the 2014, its senior executives have repeatedly said that the focus of Huarun's land purchase is to consider how to raise profit margins.

Unfortunately, the market environment in 2014 was not good enough. It was affected by the general decline in gross margins of the whole industry. Huarun did not thrive.

Wu Xiangdong failed to serve Huarun.

"Turn the tide".

Huarun's interim results in 2014 showed that net profit margins fell to 18% from 27.8% in the same period last year.

Sales in September of this year reached 44 billion 320 million yuan, only 63.3% of the sales target of 70 billion this year.

Land has entered more than 50 cities in mainland China, and more than 110 projects are being developed. In the commercial real estate sector, Huarun has gradually developed three commercial products lines, namely, the Mixc, Vientiane, and 1234space.

The eight high-end product lines, such as high-end city series and high-end high-end series.

In 2014, the total sales volume of the contract was about 53 billion 30 million yuan in October, and the annual target was 75.75%.

In addition, there is an analysis that the market is more sensitive to the "Chairman's disappearance" because Chen Zhuolin, chairman of agile music, had earlier been found. Wu Xiangdong's flash speech would constitute a negative view of the market and could have a negative effect.

For example, it was implicated in the central government's investigation of Song Lin's violation of discipline, which would affect the capital injection plan of its parent company Huarun group.

Changes in high-level personnel will definitely affect the whole company's management system and future operation.

As the year-end exams are getting closer and closer, the personnel shock is still continuing to ferment, and how Huarun will develop is still a mystery.

Even if this year's performance is steady, the impact of Huarun's land will be much to be observed.