Clothing Market Winter Clothing Price "Polarization" Fast Fashion PK Who Is The Lowest Price Card?

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Xiaobian of the network to introduce the price of winter clothing "polarization" fast fashion to play the "low price card".

It is reported that the temperature is dropping, and the city is showing a hint of winter.

The reporter noticed that winter clothes in the entity sales link has been on the shelf, often thousands, even thousands of brands, and a listed or discounted fast fashion brand presents the price "differentiation" phenomenon.

A wool dress sells for 9 thousand.

A thousand bird grid coat price is 2800 yuan, and the price of the single colored coat with a hair collar is up to 4400 yuan. The reporter saw in Huaihailu Road Parkson's Snidel counters that apart from the price of knitting simple cotton padded clothes, the price of the thick winter clothing was sold at a high price.

"The new winter products do not participate in the listing activities, the lowest can be 10 percent off."

Staff told reporters that such a Japanese girl loaded thousands of yuan price is already the lowest price this year.

In the MISSSIXTY brand counter, a short camouflage down coat is priced at 3690 yuan, and the long price of the same department is priced at 4990 yuan.

"No discount, the price is only slightly higher than last year."

The salesperson told reporters that the long price was more than 1000 higher than the short price, and the sales volume was obviously less than that of the short one.

"Low grade 3980 yuan, high priced starting price of 6 yuan, 7 thousand yuan."

SCOFIELD sales staff told reporters that the price of low-grade winter clothing basically unchanged this year, but launched a lot of high-end.

The price is 2 yuan or 3 thousand yuan too.

"Double eleven" after part of the activities to match the market, can be reduced by 188 yuan 80 yuan, but we have no choice but to participate in discounted promotions.

"A woolen dress is about 9 thousand yuan, and the price of leather is more than 60 thousand yuan, which is not very expensive."

Doraner staff say its brand is adjusting prices every year as prices rise.

"This year's rise is almost 5%, and the price is actually rising almost every year."

Paris spring Huaihai store, LANCYFROM25 brand produced several sample clothes, seemingly ordinary prices are nearly 5 digits.

"The black coat with mink flanges is 9880, and the red coat is 14800 yuan.

The plain green knitted jacket is 4980 yuan, no activity.

Sales staff said that the new listing of winter clothing part 10 percent off, the only preferential need consumers sweep the two-dimensional code, can be a few hundred dollars cheaper.

"Knitted sweater is 1500 yuan, including 2700 yuan of wool or cashmere."

NINEWEST counters staff told reporters.

The sale of Erdos said that the price of thousands of yuan this year has been lower than in previous years.

"Last year, a round neck sweater was priced at more than 3 thousand, and this year it only sold 2580 yuan.

In the past, the price was thirty percent off higher, and the price is low this year, so it will not be discounted, nor will it take part in the market activities.

Hundred dollars fast fashion low price war

On the one hand, the price of the brand is high and the price is not discounted.

In the flagship store, a fleece two Lapel winter coat is priced at 99 yuan, 199 yuan of zipper jacket 199 yuan, 149 yuan, and 399 yuan after the down jacket is folded.

Reporters noted that because of low prices, listed on the discount, it attracted a lot of popularity.

"Autumn and winter alternately, clothes are stacked together to go public.

The discount for winter clothing is placed on the edge of the garment.

H&M staff told reporters that this year's basic pricing has not changed much in previous years. The price of down coats and coat coats is controlled within 1000 yuan, and some of the listed companies have launched a thirty percent off discount.

The same ZARA brand, its winter clothing has also been listed, the price is basically the same as fast fashion brands.

"Knitted sweater is 169 yuan, and the knitted jacket is 299 yuan.

Cotton and heavy coats sell between 499 and 799, but the styles and changes in previous years, the price increase is not obvious.

Staff told reporters.

Insiders pointed out that

Compared to the high price strategy of clothing, fast fashion brand price is lower or easier to change with price.

And as the winter gets stronger, the price of the brand or the continuation of the discount will grab the market.