Jinjiang Shoe Manufacturers Integrate Resources To Produce Finished Shoes.

Shoe material supplier makes finished shoe, this is a strategy that many shoe material businessmen have thought. How to enter the terminal market with low cost and low investment? Quanzhou Zhuo Yong Shoe Material Trading Co., Ltd. has tested a more disruptive business mode. Recently, Zhuo Yong's first batch of more than 10 men's tide shoes were officially placed in the downstream factories, totaling 300 thousand pairs, for the upcoming electricity supplier "double 11" reserves.

The innovation of this mode is that factories are responsible for shoe sole purchase and production of whole pairs of shoes; Zhuo Yong is responsible for providing other shoe materials. The cost of finished shoe processing is deducted from the material purchased by factory to Zhuo Yong. On the one hand, the factory consumed idle productivity and reduced the pressure on payment of goods; on the other hand, Zhuo Yong sold shoe shoes into finished shoes and increased sales of shoe materials.

This model, known as the "win-win" model, has attracted more than 40 shoe factories and applied to Zhuo Yong as a cooperative factory. The industry is waiting to see whether the sale of finished shoes is the biggest risk.

　　 Pattern: shoe material business, shoe enterprise customer.

On the desk of Zhu Jinjun, general manager of Zhuo Yong Trading Co., Ltd. in Quanzhou, nearly 10 pairs of men's tide shoes are lined up. These fashionable shoes styles are also released in advance in the "friend circle", attracting many shoe materials colleagues to pay attention to. "Zhuo Yong wants to make shoes", this news is not surprising to many colleagues. Surprisingly, Zhuo Yong gave it to its original customer, shoe factory, but did not have to pay the processing fee. It is only responsible for the supply of shoe upper, shoe sole and shoe factory.

Zhuo Yong to the cooperative factory Process cost It is deducted from the monthly payment of the factory. "For example, a customer's monthly limit is 200 thousand yuan. If we cooperate with Zhuo Yong, we order 200 thousand yuan, and the factory does not need to pay 200 thousand yuan in that month. There is no need to pay the processing fee for the factory's shipment. Zhu Jinjun explained that the finished shoes were sold by Zhuo Yong, and the sales channels were mainly from the electricity suppliers. They had already found distributors. This year's "double 11" is the first tough battle to verify this pattern. Zhuo Yong has prepared more than 10 men's shoes, totaling 300 thousand pairs. All of them have been ordered to cooperate with the factories.

　　 Win win? Integration of shoemaking industry chain

"This model is already in operation, from the perspective of effect, beyond the imagination of that time." Zhu Jinjun said that there are now more than 40 shoe factories to apply to Zhuo Yong for cooperation. factory 。

It is undeniable that such a deep cooperation mode has deepened the stickiness and connection between Zhuo Yong and customers. For Zhuo Yong, this mode is a win-win situation for factories and themselves. "The factory orders this year are not enough, Zhuo Yong's order, not only can increase its order, but also reduce the pressure on the factory's funds." Zhu Jinjun estimates that if a factory receives 50 thousand double orders, there will be 2.3 million yuan, and less than 1 million ~200 yuan can be paid in a year. For Zhuo Yong, first of all, shoes were consumed. No need to pay Process cost It can also revitalize the funds. Another advantage is attracting more customers to buy shoes from Zhuo Yong.

　 Future: targeting cross-border electricity providers

Instead of taking traditional retail channels, Zhuo Yong designed a line for himself. Electricity supplier, low price, tide shoe, these are the key words that Zhuo Yong sets for the newly finished product shoes. Zhu Jinjun did not shy away from the fact that their shoes were not developed independently, but the elements of the comprehensive network explosion, and then launched at the best price of the whole network. In short, it is imitation of explosive money, but only in the details of Zhuo Yong's shadow. In sales, Zhuo Yong does not advocate the brand, but tries to weaken the brand and concentrate on the product itself.

In the future plan, Zhuo Yong's goal is cross-border electricity supplier. The Ministry of foreign trade is the Department that Zhuo Yong only reorganized this year. "In foreign trade, the future can not only sell shoes materials, but also sell finished shoes." Zhu Jinjun said, foreign trade will use bulk order system, not only wholesale, but also retail, such as stationing in every country's electronic business platform, such as Amazon, etc., to sell finished shoes.

Risk: can shoes sell?

Such a subversive mode of operation has made Jinjiang's shoe materials peer staggering, but many peers have taken a wait-and-see attitude when interviewed by reporters in Shanghai. "It's ideal to say so, but in case this shoe doesn't sell," Mr. Ding, a well-known shoe maker in Jinjiang, thinks that the exploration of the downstream industry chain, such as the production of finished shoes, has been tried by peers. This year, the overall terminal market is relatively dull. If the sales of finished shoes are blocked, the whole chain will be affected. Regarding this, another shoe material colleague Chen also agreed, he believed that the conformity industry chain's practice, under certain condition may reduce the cost, but once the product has backlog, the factory aspect has not lost too much, the pressure all is on the shoe material merchant.

In fact, in an interview with reporters, Zhu Jinjun also talked about the risk of selling the finished shoes. To this end, they decided to adopt a low price strategy. "We are not going to rely on the sale of finished shoes to make money. Sales are to drive the operation of the entire industrial chain, to ensure that my goods are not kept in hand, only to earn one dollar of shoe material." Zhu Jinjun said that their men's shoes will take a low quality route, and a pair of men's shoes with an average price of 100 yuan will be 30 yuan cheaper. The reason for this is that the production of a pair of shoes after the integration of resources costs about 10% less than the average shoes and the cost is lower. The money that does not earn shoes means a 5% lower gross profit.

"On the Internet, the style is good, the price is cheap, the visual effect, the product price is attractive, is the biggest stimulation to the online shopping crowd. Now computers can always compare prices. " Zhu Jinjun even thought that driving the sales of shoe materials is the purpose of Zhuo Yong to promote this mode.