Build Garment Industry Carrier And Build Strong Brand Of Garment Industry
Recently, the first China fashion industry o2o mode high-end summit meeting and 2015 China Service International Trade Center Exhibition Fair was held in Tongzhou District Zhongjia international trade center of Zhang Jia Wan Development Zone.
The launching ceremony of the "China Service International Trade Center", the signing ceremony of the park and the brand business, the ten famous brand new products show, and the oath of employee service pledge of the Zhongfu international trade center were also carried out. The latest industrial policy and service contents of the Tongzhou International New Town garment industry demonstration zone were released in the same period.
delegates
think
Nowadays, China's apparel industry is facing a critical period of pformation from tradition to innovation.
Adjusting the proportion of garment industry structure and strengthening the cooperation between industries is the only way to pform from extensive labor intensive industry to subdivided, specialized and collaborative brand oriented industrial chain.
And leading the industry change will be a comprehensive and complete new mode of clothing industry operation and service.
The new mode requires the forerunners of the industry to play an exemplary role. It takes the lead in the actual needs of practitioners in all sectors of the industry chain, and strives to provide them with the matching services of the garment monopoly business circle that is holographic enough.
Through full discussion,
Summit
上产生的服装专营商圈十大新型示范服务包括:一、拥有服务范畴涉及到物业管理、银行金融、法务咨询、财务管理、工商税务、物流配送、广告投放、订货洽谈等多种门类的“全能型”商业综合服务机构;二、拥有既包括“物流配送、仓储基地、金融服务、餐饮休闲、快捷酒店”这些硬件支持,也包括“大型订货活动、会展服务、新品研发和发布、品牌孵化、网络营销”等软性经营类支持的“社区式”配套服务;三、商圈的地理位置不仅能够以最近的距离服务北京市内的消费者,也可以在未来成为联通京津冀地区服装贸易的门户枢纽;四、专门为企业产品创新设立专属“研发中心”,有效的解决企业产品研发中人才、技术、理念、资讯、经费等不足的问题;五、依托专业协会成立专门的“品牌培育及发布中心”,将品牌培育和新品资讯发布作为一项长期的配套服务纳
Come into the duty of business circle.
At the same time, in the name of business circle, we integrate the mainstream plane, network and TV media resources to serve the large number of business enterprises, so that they can carry high speed trains on brand cultivation and commercial advertising; six, exclusive ordering centers build a bridge between garment enterprises and national distributors in the four seasons, and provide a quality platform for the new clothing exhibition of new generation of SMEs. Seven, the exclusive "news center" maintains close strategic cooperation with the national news media from the perspective of industry demand characteristics and news professional, especially with
clothing
In the strong cooperation between industry and fashion media, short, flat and fast help enterprises complete the brand appearance; eight, combine Oteri J and two modes of tourism shopping, and create a new business mode of tourism shopping in the business circle.
Cooperate with the national travel agencies to guide the consumption and shopping of tourists throughout the country, and expand the geographical area of the target customers. Nine, provide o2o merchant integrated business paction platform to bring online consumers to the real stores. Meanwhile, merchants can reach online pactions, offline pick-up and delivery services through online trading platform; ten, exclusive "financial centers" specifically provide unsecured loans for merchants, which fully reflects the unity of cooperation and unity between businessmen and merchants.
It is reported that the completion of the "China Service International Trade Center" of the Tongzhou International New City garment industry demonstration area is a preliminary attempt on this new service mode.
The center accommodates many kinds of supporting facilities, highlighting the high-end, composite, commercial and low carbon characteristics of the modern international new town's overall layout.
Under the guidance of the integrated service system, production oriented enterprises, design innovation enterprises, brand marketing enterprises, and garment supporting industries providing peripheral services for the garment industry will work together to win a win-win future.
With the large-scale relocation of Dahongmen, Muxiyuan and zoo clothing market imminent, the Zhongfu International Trade Center has become the preferred location for merchants in the Beijing garment market. In the future, it is expected to become a new landmark of the clothing trade in Beijing and even the whole country.
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