The Industry Elite Of The Baby And The Baby Talk About The Future Of The Industry

September 10th, from Guangdong Province

The Symposium of "2014 China's development of baby industry is puzzled and Countermeasures" jointly sponsored by the four associations of Guangdong, new China Exhibition Service Co., Ltd., China baby net and Phoenix International (Beijing) brand consulting Co., Ltd., was held in Guangzhou Pazhou Nanfeng Super Hotel.

This conference will focus on the three themes of "brand confusion", "channel distress" and "O2O road". It will discuss more than 300 dimensions.

Zhang Wenting, deputy general manager of China's children's net, focuses on the introduction of China's "baby net" new China.

Research Center.

The center mainly statistics and summarizes the big data of China's pregnant and infant industry, and analyzes the industry trend, industry bottlenecks and industry development power sources through these data.

In the "brand confusion" link, Wu Weiwen, chairman of Shanghai Jiaqi Brand Management Co., Ltd., first brought the keynote speech - "borrowing and borrowing of brand marketing", focusing on the development trend and confusion of brand marketing in the industry.

Wu Weiwen thinks

Burning money, many new brands simply do not have enough capital to support.

Entrepreneurs can promote new brands with brand names that have been recognized by consumers.

Wu Weiwen takes the promotion of the new brand of the company as an example to explain to you that such marketing is very common in the pregnancy and baby industry.

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Next, for the high-end dialogue, Cheng Jianzhong, chairman of Dongguan three yuan Yuyi Garments Co., Ltd., Jiang Xikang, general manager of Guangzhou Jinsheng Baby Garment Industrial Co., Ltd., Jiang Xikang, general manager of Bellone (China) Co., Ltd., Zhu Dingping, senior director of brand business department of Biological Products Co., Ltd., Zhu Dingping, has been sitting around for a long time.

The problems of brand building are discussed from the perspectives of strategic planning, brand culture shaping and brand marketing mode innovation.

In the "channel trap" link, Jiang Tao, general manager of Beijing Lijia Li Ying Baby Products Co., Ltd. led.

The dealer camp focused on the topic of "how to achieve sustainable development for children's retail enterprises". The key point for the sustainable development of the baby retailers is that the operators should think from the perspective of consumers, so as to scientifically distribute the goods in the store, and arrange the display of goods scientifically instead of blindly following the high profit goods. The best service is the foundation to stabilize the flow of people.

The rise means that the single consumption channel represented by a single offline shop or traditional online shopping mode has not been able to keep up with the needs of the times.

Consumers will no longer be satisfied with the traditional online shopping mode of "watching and buying", but prefer the unbounded synchronous shopping mode of "first experiencing online shopping".

In the "O2O road" link, Du Fenglin, the chief consultant of Phoenix Ogilvy brand consulting Co., Ltd., stressed the importance of experience and service to the survival of pregnant and infant retail chain stores in the keynote speech of "shopkeeper and electricity supplier's survival debate". Only by combining online and offline can we give full play to the advantages of O2O.

In this exciting development and confusion of the industry, brand dealers, channel elite representatives and experts have published their own views on the current situation.

From the perspective of development, the sparks of thinking in the industry have benefited the audience.