Who Should Be The Purchaser Of A Clothing Retailer?

1. What is a manufacturer?

Manufacturers are divided into manufacturers and production and sales.

The former only provides processing, that is, the sales unit provides the garment's style, cloth, color, quantity and so on, and is started by the manufacturer.

Such manufacturers do not sell.

The latter has its own processing plant, designs its own internal production and then sells it in the market. The source of styling design is now divided into three ways: completely self design and loan modification, and completely producing pictures according to others.

At present, the sale of such factories in China is nothing more than export sales -- entering the international market, recruiting agents to sell the products -- domestic channel sales, wholesale market sales - wholesalers and retailers selling (some are restricted to wholesaler sales).

The first two ways are simply not accessible to ordinary stores.

The last one is the only way to purchase 98% of the new retail stores in China.

Large production and sales manufacturers usually produce large quantities of goods in order to save control on cost.

So in sales, it also requires a large quantity of shipments.

Some of them will set up booths in the wholesale market in order to win more customer resources.

More small production sales companies will do well in the wholesale market, not even good manufacturers.

At present, network sales are in the ascendant in China, and some manufacturers have pferred their sales channels to the Internet, hoping to enhance their popularity and attract more customers to come.

This is a good thing in itself, but now there are many people who do not produce their own products but cheat under the banner of manufacturers.

How many people are there to verify the authenticity of this factory?

The term "big customer", which is enthusiastically treated by manufacturers and sales companies in any industry, will never change.

If you want to find a factory to enter more than ten pieces or dozens of clothes at once, it is impossible at all (unless the factory is small, unless the factory's goods are hard to sell or it is not a factory at all).

Another possibility is that the factory is in its infancy and needs to open its reputation quickly.

Otherwise, the clothing retailers can only find what they want in the wholesale market, because your quantity can not meet the requirements of the manufacturers.

This is an unbalanced thing in itself. How do you demand manufacturers?

Unless you do wholesale, unless you have your own specific relationship, it is a myth that you want to get more than ten items from regular manufacturers.

Let's look back again - why do we need to find a direct manufacturer? Actually, there is only one answer, that is, we want to get more favorable prices and conditions.

You can think about it. Why do you talk about the conditions with the manufacturer? A style can enter dozens of pieces already very good, a small shop should at least have dozens of styles. Can you talk about the conditions with a few manufacturers?