The Ruble'S Depreciation Has Been Bitter. The Export Of Chinese Shoe Enterprises Is Blocked.

Recently, the depreciation of the ruble has had a great impact on the export of China's shoes products, especially the shoe factory orders for exporting to the Russian market in Wenzhou, Zhejiang, has decreased by 30%~40%.

At the same time, in Russia

Also affected by the devaluation of the ruble, they have reduced production and insured prices and reduced economic losses.

Domestic shoe enterprises export blocked

The reporter understands, Wenzhou shoes with various styles are Zhejiang's main products for Russian trade.

Wenzhou City

The industry association responsible person said in an interview with the media that Russia is the third largest traditional export market after Wenzhou's footwear industry is second only to the European Union and the United States, in 2013.

The export value is more than 800 million yuan, and the export value is expected to decrease significantly this year. The sharp depreciation of the rouble will affect the actual consumption of Russia and further affect the export of Wenzhou's footwear industry.

"In recent months, some shoe factories exporting to the Russian market have suffered a lot of losses, especially in Wenzhou shoe factories.

Recently, many financial institutions have stopped issuing letters of credit for Russia's foreign trade. "

A Wenzhou Footwear Company official, who does not want to be named, said.

"From the recent situation of shoe exports, orders in the Russian market have decreased by 30%~40% compared with the previous ones.

Even if a good order has been placed, it will not be able to complete the paction smoothly. Some Russian purchasers have asked for a delay in delivery, while others will cancel the order directly. Some of the goods that have arrived in Russia will even be left uncollected at the port.

Jin Jianfeng, director of Yiwu auger import and Export Co., Ltd.

Reduction of production price in Russian shoe enterprises

The sharp depreciation of the rouble has not only damaged the economic interests of the domestic export trade shoemaking enterprises to Russia, but also some shoe factories that set up factories in Russia have also been adversely affected.

"The impact of this ruble depreciation on our enterprises is very large, and shoes are being rob by Russian local residents, and many of them are hard to recover."

Cai Jianlin, chairman of Ruian xiner Tai Shoes Co., Ltd. and President of Wenzhou chamber of Commerce in the Far East of Russia, said.

It is understood that in recent days, Cai Jianlin was very busy and summoned Wenzhou's factories and trade enterprises in Russia to analyze the impact and Countermeasures of the ruble's depreciation.

This is the most busy period of shoe factories in Russia, because Russian demand for winter shoes is relatively large at this time.

"Wenzhou people have 36 production enterprises and more than 50 trading enterprises in the Far East. At present, they are also trying to protect themselves, on the one hand, to reduce production, and on the one hand, to raise product prices appropriately, of course, we must also ensure property and life safety."

Cai Jianlin said.

He Dexian, chairman of Wenzhou Cross Day Footwear Co., Ltd., said that over the years, the company's exports to Russia accounted for 80% of the total foreign trade.

In the past two years, he felt the fluctuation of Russia's situation and gradually changed the layout of the foreign trade market. Now the volume of trade with Russia has dropped to 60%.

"Fortunately, what I am doing is the middle and high end children's shoes market, and the purchasing power of the upper middle class in Russia has not been affected in large areas."

Even so, He Dexian said, the company plans to temporarily withdraw from the Russian market after handling inventory.

According to media reports, Chen Shanwen, a businessman who runs leather shoes business in Russia and China for more than 10 years, has been broadcasting the exchange rate of US dollars for rubles in the circle of friends for nearly a month. From 1 US dollars to 40 rubles to 1 US dollars to exchange for 63 rubles, this speed has made Chen Shanwen unable to catch up, and lamented that this difficulty is comparable to that of the Russian financial crisis in 1998. The loss is much more serious than the closure of the market in 2008 and the closure of warehouses.

"The ruble depreciates too fast, pinching in the hands of rapid depreciation, selling or selling is a loss, it is a dilemma."

Chen Shanwen sighed that the price increase was harder to sell and could only be prepared for the reduction of production costs and the reduction of costs if necessary.