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Gucci'S Secret Wage Issue Revealing The Origin Of Luxury Goods Has Attracted Much Attention.

2014/12/30 21:35:00 30

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Recently, Gucci (Gucci) was exposed to the fact that its overtime workers in China had been working overtime.

According to foreign media reports, the head of a Gucci subcontractor said that the Chinese workers who processed Gucci handbags had to work for 14 hours a day, while the prescribed hours were only 4 hours.

The official said Gucci knew the problem of illegal employment.

He also said that their company would sell handbags to Gucci for 24 euros, but the price of these handbags at Gucci's stores is about 1000 euros.

In fact, this is not the first time Gucci has seen such a thing.

As early as 2001, there were 5 employees who had complained of blood and tears. Gucci flagship store in Shenzhen was a sweatshop.

They said Gucci's flagship store in Shenzhen restricted staff through more than 100 acts: to apply for water, to report to the toilet, and even to stay on the night shift for 7 months.

In response, Gucci headquarters of China Trade Co., Ltd., responded to the public relations department of Shanghai headquarters, said that a detailed investigation was made on the related complaints and a series of measures were taken, including the removal of the relevant managers and shop supervisors.

A luxury plant manager introduces a new Gucci leather bag worth 10000 yuan, which is worth 700 euros in Europe.

The cost is about 50 euros, plus rivet, buttons, zippers and so on. The total price of a leather bag is not more than 90 euros.

And he said Gucci has always claimed that its handbags are all made in Italy, but in fact most of the products are completed by overseas foundries, and the cost of each bag processing is less than 4%.

He said that the cost of factory tax increase of 10000 yuan in the domestic market is about 4000 yuan, and the gross margin can be as high as 60%.

stay

Luxury goods

Behind the brand's "sweatshops and foundries", it has also triggered a new topic: These are known as the large overseas brands made by the country of origin. Why are there Chinese factories? In real life, although most of the products and even the finished products come from the Chinese factories, the vast majority of foreign luxury brands are reluctant to recognize the cooperation with China.

The vast majority of overseas luxury brand tellers emphasize that products are imported directly from the country of origin while they are selling goods, rather than being linked with Chinese foundry enterprises.

A leather industry expert told an interview with Beijing Youth Daily reporter that since the 80s of last century, many famous international brands began to look for production bases in coastal areas of China. Many overseas and old brands that have been decades or even hundreds of years old have gradually made manufacturing and processing links in China.

"People know that Italy's leather products are famous, but we know that Italy's labor is very expensive. Ordinary technicians charge 20 to 25 euros per hour, and the senior ones will go to 30 to 35 euros. Once the employment is life long, the workers' benefits will even be doubled, and the cost can be imagined."

The leather industry expert told the Beiqing Bao reporter that many well-known Italy leather goods factories often do not have many workers, just like our Chinese workshops.

"But think about it every year.

Top brands

Is it possible for the leather goods to enter China and the world's exclusive stores, relying on only a dozen or twenty workers? "

In China's factories, even in recent years, the cost of labor has risen rapidly, but it is basically only 1/10 of the workers in Italy.

As a result, China's Jiangsu, Zhejiang, Fujian and Guangdong regions have already formed a very complete leather OEM processing base with a very complete industrial chain.

This

Leatherwear

Industry experts told the Beiqing Bao reporter that there are indeed some overseas luxury leather bags made in China.

But for a variety of reasons, these overseas luxury brands are unwilling to admit that they are producing by factory and do not want to stick to "made in China".

They are more willing to "original factory purchase", "pure handmade" myth.

The leather expert pointed out that many so-called manual manufacturing is also impossible. Leather sewing is an example. No good cobbler can stitch stitches as neat as machines do.

Yang Yelin, who was the vice chairman of the footwear industry co - Operation Committee of the Guangdong Federation of trade unions, visited Asia and European subcontractors. In his view, the pure hand level in Europe, in fact, could be achieved in many factories in Guangdong, even better than the European workers' skills.


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