Young Couples Shop Online Selling Children'S Shoes And Children'S Shoes To Make Big Money.

From the husband and wife "small business" shop to the new business enterprise park.

The struggle experience of the Dong Hanqiang and Mrs. Dong Hanqiang is no doubt a small epitome of the Wenzhou people's participation in the network economy.

Dong Hanqiang, 34, said that the annual turnover of his online store is nearly 30 million yuan this year, and the target of next year is 50 million yuan.

180 square meters of home became a big warehouse.

A few years ago, Dong Hanqiang, a fatherless father, often bought clothes for his daughter on Taobao, which cost tens of thousands of dollars a year.

Soon, due to the closure of the private enterprises, unemployed at home.

The idea of starting a Taobao shop has sprouted, and he can see that open shop can not only make money, but also work very freely.

In October 2012, Dong Hanqiang applied for a shop named "Princess of the United States and the United States" in Taobao, and operated children's shoes.

Dong Hanqiang is responsible for the purchase and delivery, and his wife is responsible for network orders and after sales.

The scene of the first day of the opening of the "beautiful princess" has been vividly seen by Dong Hanqiang.

He remembered that on that day, the shop only received a business, and the customer asked for a pair of 7 yards of trousers.

"The wife was so excited that she could not be pleased with herself. She accidentally slipped into 9 yards.

The customer demanded a refund in a hurry.

Dong Hanqiang said that his wife had been crying for a long time.

Dong Hanqiang and his wife live in the new town of the city, with 180 square meters of four rooms and two rooms.

But they soon found that every corner of the house was occupied by the goods. Even the bathroom was no exception. A family of four had to squeeze in the main bedroom, and the other two bedrooms and a study were warehouses.

This lasted for three or four months.

In the first half of this year, the warehouse storehouse broke out, and they had to temporarily dump the goods on the staircase on the floor, causing complaints from their neighbors.

Dong Hanqiang realized that their "stronghold" was too small.

In the first half of this year, Dong Hanqiang and his wife, Ji Xueyan, found a more than 700 square meter site in the Wenzhou state intelligence Industrial Park, located in the Ouhai economic development zone.

Now, Dong Hanqiang's online shop has already got rid of the management mode of husband and wife, and has hired professional staff to form an elite team of more than 20 people.

In order to give full consideration to the wholesale business of children's shoes, Dong Hanqiang also named Wenzhou Xin Yu Princess Agel Ecommerce Ltd with her daughter's name.

"American Princess" sells children's shoes are European style, I let my daughter as a model, wear children's shoes, coupled with clothing matching, shop attracted many guests.

Dong Hanqiang said that it was only two collocs that had been bought for the purpose of taking pictures of their daughters.

In addition, Dong Hanqiang likes art better, and pays much attention to the decoration of shop pages, which has won many repeat customers for him.

Dong Hanqiang said that before he moved to the industrial park, his shop could only handle 200 orders a day, with a turnover of around 30 thousand yuan a day.

"At least 1000 orders a day, the turnover is at least 100 thousand yuan, more than three times more than before."

Dong Hanqiang said that the sales performance of "double eleven" stores this year is 1 million 180 thousand yuan, and the "double two" business has exceeded 1 million 580 thousand yuan.

In two years, "Princess of America" has developed into "four crown" shop and fans 247 thousand.

Recently, Dong Hanqiang rented another 1000 square meter warehouse to prepare for expansion.

Speaking of the secret of success, Dong Hanqiang said: "the main thing is to catch up with the good policies and take the ride of the development of the network economy."

The director of investment promotion of Wenzhou Guo Zhi Electric Industrial Park said that at present, there are more than 200 enterprises in the park.

Enterprises eligible for the industrial format of the park can receive government subsidies, the highest being 20 yuan per square metre.

In addition, the park will strive to provide good services for enterprise capital docking, talent pmission and exchange training.