Luxury Goods Providers Encounter Resistance Stubborn Disease Is Difficult To Cure

My-wardrobe, a luxury electric provider in Britain, declared bankruptcy in the festival atmosphere. The UK's top five luxury electric business after a period of rapid expansion has finally fallen into trouble because of strategic swings and wild discounts. It allegedly sold it to another British colleague, Net-a-Porter, at the end of 2014.

Of course, this news for China's luxury electric business enterprises, it is not much explosive news. Last year, when they looked at the electricity companies in the United States, they watched their peers go bankrupt and be merged. In May 2014, the luxury electric business enjoyment network closed for a month with high profile and on-line access for tens of millions of dollars was acquired. In July, Tian pin Wei was bought by beauty.

Coach built its own e-commerce website a few years ago, and Burberry entered the platform. Zhou Ting pointed out that in the future, luxury electric providers will show a trend of polarization: large groups will build their own e-commerce platforms, and incorporate their brands into their own platforms; individual brands will rely on a high reputation platform like the one. With the development of the situation, there is little chance for the vertical luxury goods providers to survive in China.

After three years ago, the company was authorized by 50 brands or platforms such as eBay, Korea's largest online shopping platform Gmarket, and the American tidal power provider KarmaLoop. The "luxury online shopping" has gradually extended to the domestic two or three line brand.

In July 2014, the monastery completed more than $100 million in fourth rounds of financing, which seems to be a great booster for luxury business. But the temple library network is not just a luxury trading platform, but aiming at " High-end consumption The "service platform" creates the whole industry chain of luxury purchase, appraisal and evaluation, and second-hand circulation. The industry believes that mining the value of luxury after-sales service, enhance consumer service experience and sticky, perhaps for domestic luxury electric business another breakthrough path.

The first and second tier players are unwilling to do so. Vertical electricity supplier They do not mean that they despise China's luxury electric business market. Coach built its own e-commerce website a few years ago, and Burberry entered the platform. Zhou Ting pointed out that in the future, luxury electric providers will show a trend of polarization: large groups will build their own e-commerce platforms, and incorporate their brands into their own platforms; individual brands will rely on a high reputation platform like the one. With the development of the situation, there is little chance for the vertical luxury goods providers to survive in China.

Under the cold winter Luxury goods The electricity providers are moving towards multi category businesses to get out of the predicament. After three years ago, the company was authorized by 50 brands or platforms such as eBay, Korea's largest online shopping platform Gmarket, and the American tidal power provider KarmaLoop. The "luxury online shopping" has gradually extended to the domestic two or three line brand.

In July 2014, the monastery completed more than $100 million in fourth rounds of financing, which seems to be a great booster for luxury business. But the temple library network is not a purely luxury trading platform, but aimed at high-end consumer service platform, to create luxury goods purchase, appraisal, evaluation, second-hand circulation of the whole industry chain. The industry believes that mining the value of luxury after-sales service, enhance consumer service experience and sticky, perhaps for domestic luxury electric business another breakthrough path.